The title 'Happy Accidents' brings to mind various images: unexpected pregnancy, bumping into old friends... but probably not throwing your phone in a blender.
Well, the latest spot from USA's Virgin Mobile does just that. In fact, it encourages you to deliberately wreck your phone in order to pick up one of their new offers.
It might seem like an extreme measure, but we've all experienced the frustration of buying a new phone only for a newer model to be released a month later.
And with Virgin now offering the best phones for just $35 a month, it is a pretty big temptation. The obvious thing to do is chuck your current handset off a balcony, or maybe drop it in your date's glass of wine.
However, with just 979 shares from its 89,339 views, it seems viewers aren't convinced by these extreme reactions. Perhaps they're waiting for the iPhone 5.