The Ability To Predict The Future, Ninja Reactions - Move Over X-Men, Virgin Atlantic's Super Hero Staff Are Here
Before today, I thought the only thing you needed to be an air hostess was an easy smile, a degree in Media Studies and a lot of red lipstick.
But, no. I was totally wrong. It seems the minimum requirements are the ability to predict the future, ninja reflexes, the power to change the weather - and a lot of red lipstick.
Or at least that is the case at Virgin Atlantic, according to their epic new Heroes-style ad campaign. Created by RKCR/Y&R, UK, it profiles five children from around the world growing up with special gifts. For example, one has unbelievable reflexes, another is super-smart, while another has the incredible ability to make people smile.
So what does the future hold for these Super-humans? A life fighting crime? A life making the planet a better place? No, a career as one of Virgin Atlantic's cabin crew, of course. Yep, being a freak seems the minimum requirement for any of Virgin's cabin crew (a thought that has crossed my mind a number of times while using certain other carriers).
You would have thought that the ability to predict the future at the very least would put you on the road to a jet-set lifestyle. It does, apparently, but only while earning £30K a year plus benefits.
Of course, the ad is not supposed to be taken seriously, and instead draws attention to the special people who work for Virgin Atlantic. It's also a very entertaining ad that is well worth a look.
So far, its performance, however, has been less than super-human. Launched on December 28, it has only attracted just over 13,000 shares. But it could just be a late developer.