Rise Of Sharing Culture Examined In New PBS Video

A new video created by PBS Arts: Off Book delves into the world of viral videos and social video advertising.

Starring Jonah Peretti (BuzzFeed), Kevin Allocca (YouTube), Brad Kim (Know Your Meme), Dan Gurewitch (College Humor) and Michael Learmonth (Advertising Age), it looks at how viral culture has revolutionised advertising and the way we communicate online.

It's what Peretti and Allocca call 'the rise in sharing culture'. They say, "We are entering an exciting new era in media is which you don't just serve your own needs, it's about finding things for your friends or people in your life.

"The web is maturing and social signals are becoming a bigger part of our lives."

The result is a higher bar for content creators and brands hoping to catch the attention of web users.

As Learmonth, of AdAge, says, "This is about brands making content that people really want to watch. It's really a revolutionary notion. I actually believe we are in a YouTube creative renaissance of content at the moment." 

Here at Meme Machine and Unruly, we heartily agree. We are very lucky to have been a part of some of the game-changing campaigns, such as Old Spice's Man Your Man Could Smell Like and T'Mobile's Life's For Sharing, which both feature in the video.

Oh, and sprinkled throughout the eight-minute clip you’ll find delicious nuggets of videos we all know and love, as well as, perhaps, a few you’ve never seen before.

Enjoy!

T-Mobile Launches Sequel To 'Britain Loves' Ad For The Queen's Jubilee

Just in case you were still in any doubt about what Britain loves, T-Mobile has launched another campaign listing the UK's favourite things.

However, this time the spot - created by Saatchi & Saatchi - focuses on The Queen's Jubilee.  

The new advert follows up from the T-Mobile What Britain Loves advert launched earlier this year. This time the scene takes place on the Buckingham Palace balcony in front of thousands of Brits (and presumably some American tourists)!

Harry Hill's voice over talks you through some more things Britons love, such as choirs, TV puppets (Sooty and Sweep), doing things for charity, a queen (Louie Spence) and, of course, a party like the Jubilee (especially when it involves getting a couple of days off work).

Similar to the previous ad, the new spot cracks a few inappropriate jokes. For example, Harry shouts at a naked man on the balcony, "Oi, naked boy, there's a hosepipe ban you know".

The spot is used to promote T-Mobile's new deal, which allows users to get unlimited free texts forever if they put £10 a month on their phones. As the voice over states: "Text that to your mates, LMFAO". 

The ad has already received over 16,000 views online and been shared on 350 occasions. Watch the ad below...

Harry Hill Does The Full Monty In Best-Of-British T-Mobile Ad

What does Britain love? It's a question posed by T-Mobile in their latest ad spot.

Created by Saatchi & Saatchi, the new commercial, narrated by comedian Harry Hill, lists all the things this country holds dear to its heart.

And it is quite a list, including funny place names, cheese, festivals, grannies and pets. So pretty much like any other country then.

Obviously, T-Mobile has chosen this year to fly the flag for good reason. With the London Olympics and the Queen's Golden Jubilee due, the ad, designed to celebrate T-Mobile’s new “The Full Monty” tariff, will chime nicely with the nation's mood.

Spencer McHugh, Director of Brand at Everything Everywhere, said: "Britain is really enjoying the limelight this year, so the campaign has been designed to capture and celebrate that sentiment of British goodwill.

"As we head into an exciting year with the Queen’s Jubilee and a summer of sport ahead of us, we believe we’ve really tapped into the feeling of the nation with a campaign that can’t help but raise a smile."

Disclosure: Unruly is distributing this video on behalf of T-Mobile. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

T-Mobile Launches All-Singing, All-Dancing New Christmas Ad

What do you get if you add 100 women, an average US shopping mall, a splash of magenta and a favourite festive tune?

The answer is T-Mobile's fantastic all-singing, all-dancing new 'flash mob' ad. And what's more, it's set in the States.

That's right, after dominating the UK market with its extraordinary Life's For Sharing campaign, which included flash mobs in Liverpool Street Station, Trafalgar Square, and Heathrow Airport, the telecommunications company has travelled across the Atlantic to deliver a nice Christmas treat just before the holidays.

OK, so calling it a flash mob is possibly stretching it a little bit too far. Sure, the video, set in Woodfield Mall, in Schaumburg, (sort of) near Chicago, captures the reaction of shoppers as they are suddenly invaded by 100 magenta-clad women singing an updated spin on the holiday classic, There's No Place Like) Home For The Holidays.

However, in truth, it's really a music video. Would you expect anything else from an ad directed by Glee's Alfonso Gomez-Rejon, with musical direction from The Voice's Paul Mirkovich?

But, although it does not quite sit happily within the flash mob family photo, like its UK cousins, it does deliver something something far more special - an thoroughly uplifting experience.

So if you are not feeling Christmassy just yet, this could be just what the doctor ordered. 

Disclosure: Unruly is distributing this video on behalf of T-Mobile. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

Has T-Mobile Branched Out Into Parking Enforcement? Or Is This Another Clever Promo Stunt?

T-Mobile: Teaser trailer shows meter maids handing out parking tickets. It's causing quite a stir, as you might imagine. 

To find out exactly what is so special about these parking tickets, you will need to tune into Channel 5 on Friday at 9.15pm. We are promised all will be revealed then, with more information to be posted on YouTube soon after.

Until then, make sure you take a look at the teaser video below:

 Disclosure: Unruly is distributing this video on behalf of T-Mobile. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

The Angry Birds Are Alive And Smashing Up Barcelona In New T-Mobile Ad

It seems there is simply no escape from those pesky Angry Birds.

Not satisfied with invading just about every mobile phone on the planet (75 million people spend 16 years every hour playing it) , they are now very much the real deal in Barcelona, thanks to a new ad from T-Mobile.

The telecoms company has added a very clever new dimension to the game for the latest video in its Life's For Sharing campaign which literally brings the incredibly successful mobile game to life.

In the ad (below), users use the mobile platform to fire real birds at real pigs on real platforms. The pigs even pop on contact.

The action is even accompanied by the famous Angry Birds theme tune. It looks like a lot of fun. Hopefully it will be coming to London soon.

The trailer for Angry Birds Rio racked up 500,000 views over a weekend, I wonder how many this will do?