Whatever it is you're into, the iPad 2 lets you get deeper and more involved than ever before, apparently.
This latest commercial for Apple's iPad 2 from TBWA\Media Arts Lab is the first since Steve Jobs sadly died back in October.
Titled 'Love', the ad features a range of different people using the iPad to engage in their passions, including coaching a basketball team, playing in a band, creating a digital painting, designing a car, editing a video, and learning about dinosaurs.
The ad demonstrates the endless usability of the device and I think Apple are on to a winner with this approach to their advertising campaigns.
Let's be honest, no one wants to hear endlessly about specifications and screen size, now do they? People want to know how they can actually use it.
Well done Apple, keep up the sterling work.