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Wednesday
Nov282012

Ebenezer Snoop Wishes Viewers A 'Happy Holidizzle' In New adidas Ad

 

At Christmas time, are you all 'Happy Holidizzle' or 'Bah Humbizzle'? Have no idea what I'm talking about? Well, read on...

This year's Christmas campaign from adidas has put a bit of a twist on Charles Dickens' A Christmas Carol and has none other than Snoop Lion, (formerly Snoop Dogg) as the star of the ads. 

The main clip in the star-studded campaign, named The Cautionary Tale of Ebenezer Snoop, is packed full of famous faces.

Gonz, the professional skateboarder, waits on Snoop, performing a trick or two whenever the King of Rap demands it. The ghosts of Christmas Past, Present and Future also have impressive representatives, played by Stan Smith, David Beckham and Rita Ora/Derrick Rose, respectively.

In a puff of magical smoke from his pipe, Ebenezer Snoop is taken on a journey through time to show him the error of his ways. He used to be a party animal, but now the infamous rapper is losing his touch and his reputation. The ghosts show him what will happen if he stops partying as hard as he used to. The future looks bleak. 

The journey is illustrated by Beavis and Butthead's JJ Sedalmaier, and you can find plenty more clips of old Ebenezer Snoop on the adidas YouTube channel, which are just as entertaining.

The campaign has a strong online presence. You can check to see if you are an Ebenezer Snoop on the campaign Facebook page, where you can also send a Snooped-up Christmas card to friends. Plus, Snoop Lion will be sharing his Christmassy feelings on the @adidas Twitter channel for the next few weeks. 

This revamp of the classic literary tale may not be for everyone, but it certainly will be popular amongst Snoop fans. It seems like he has had a lot of input into the campaign. For example, the short film is exactly 4.20 mins in length...