If you thought QR codes were the height of interactive advertising, Adobe invites you (and a few unsuspecting Swedes) to think again.
For their 'Street Retouch Prank', the company first replaced a bus-stop advertisement in Stockholm, Sweden, with an LCD screen. With the help of a long-range camera and artist Erik Johansson, they then applied some liberal digital adjustment to the bemused bus-stop patrons.
One man is turned into a waggling genie in a bottle. Another gets the full 'Hulk' treatment as his photo transforms before his eyes into a bulging movie monster. Best of all, a confused man and woman are shrunk down to kiss atop a wedding cake. Thankfully, the couple share Johansson's sense of humour and no one gets slapped.
Adobe's prank has clearly hit a nerve, with 311,000 shares since its launch on June 7th. Like many trending 'prankverts', 'Street Retouch' has an inexpensive feel that focuses on the core mechanic of the product. This new breed of ads shows that flashiness is no longer necessary to excite viewers.
As the 'You've Been Framed'-aesthetic continues to dominate top-shared adverts, the playfulness of 'Photoshop Live' has us waiting to see where the merry pranksters will strike next.
Be vigilant: nowhere is safe from the stroke of the air-brush.