Adobe Photoshop The Public In New Viral 'Prankvert'

If you thought QR codes were the height of interactive advertising, Adobe invites you (and a few unsuspecting Swedes) to think again.

For their 'Street Retouch Prank', the company first replaced a bus-stop advertisement in Stockholm, Sweden, with an LCD screen. With the help of a long-range camera and artist Erik Johansson, they then applied some liberal digital adjustment to the bemused bus-stop patrons.

One man is turned into a waggling genie in a bottle. Another gets the full 'Hulk' treatment as his photo transforms before his eyes into a bulging movie monster. Best of all, a confused man and woman are shrunk down to kiss atop a wedding cake. Thankfully, the couple share Johansson's sense of humour and no one gets slapped.

Adobe's prank has clearly hit a nerve, with 311,000 shares since its launch on June 7th. Like many trending 'prankverts', 'Street Retouch' has an inexpensive feel that focuses on the core mechanic of the product. This new breed of ads shows that flashiness is no longer necessary to excite viewers.

As the 'You've Been Framed'-aesthetic continues to dominate top-shared adverts, the playfulness of 'Photoshop Live' has us waiting to see where the merry pranksters will strike next.

Be vigilant: nowhere is safe from the stroke of the air-brush.

Happy Birthday Twitter: Here's A Social Video To Celebrate #Twitter7

Today is Twitter’s 7th birthday! That's right, doesn't time fly. 7 years ago to this day, @jack tweeted the world's first ever tweet and since then, Twitter has exploded across the globe into one of the biggest social networks in the world. 

To celebrate its birthday, the micro-blogging sensation has released a social video showing its journey from that first tweet to a current day count of an astonishing 400 million tweets every single day. Its global audience and 200+ million users have helped propel that platform onto the world's radar. 

2013 has already been a big year for the social platform. Its launched its video app, Vine, announced plans for a music service and even finally patented its service. 

What's next, well I'm sure its got plenty of surprises under its wing. For now, we'll just have to watch this space. 

Can't get enough of Twitter? Why not check out Unruly's Guide To Brands on Twitter.

Pitbull Exiled to Remote Alaska Walmart

Poor Pitbull. Not only is he one of the worst rappers in history, but now he's being exiled to the tundra.

The self-proclaimed 'Mr Worldwide' set up a competition in partnership with Walmart and Sheets Energy Strips in which he agreed to visit the Wamart store which racked up the most Facebook likes.

What an error. In typical troll style, David Thorpe and Jon Hendren of the site Something Awful, immediately set up the #ExilePitbull campaign, leaving the Kodiak, Alaska store with 71,000 likes. 

In this video, Pitbull  invites Thorpe and Hendren to join him on the jaunt, saying, "What you gotta understand is that I will go anywhere in the world with my fans."

No, Pitbull. These people are not your fans. On the contrary, they've set up a 71,000-strong army of people who want to see you exiled to the most remote Walmart store in the USA.

With 28,015 shares since being released only yesterday, it seems voters are revelling in their accomplishment. But do you feel sorry for the rapper, or does he deserve to spend a day alone in arctic conditions?

Pick Your Side In The Twix Elections

The invention of the Twix bar is turned into a period drama in the latest ad from Mars Inc, which was introduced at a Cannes press conference last month by agency BBDO.

The spot, titled 'Ideologies,' shows two posh Victorians named - not at all stereotypically - Seamus and Earl, who invent a giant Twix bar, but fight over it until it snaps.

Resolving to go their separate ways, Seamus' Twix 'flowed' caramel on cookie and 'bathed' in chocolate, while Earl's Twix 'cascaded' caramel on cookie and 'cloaked' in chocolate.

The bars are claimed to be totally different, as each inventor strives to portray their individuality. Coinciding perfectly with the US elections, 'Ideologies' encourages viewers to "try both and pick a side." Who knows how long the battle between left and right Twix may last?

The 60-second campaign launches in Germany and the US this month, before being released worldwide. Having received over 5,654 views since launching 24 hours ago, it's time to decide who's side you're on.

Say Goodbye To Aluminium Underwear with IKEA Textiles

Imagine a world without textiles. No clothes, no towels to dry yourself with, no pillows to rest your head on after a long day at work.

This IKEA ad gives a glimpse into a world without fabrics, where rugs are made from sand, suits are made from boxes and bath sponges are cacti.

The two-minute campaign for the new Ikea catalogue, to be launched in the US, focuses on the company's theme of textiles, and highlights how much we take them for granted.

The uncomfortable ad from McCann New York promotes how, with the help of IKEA, "a little bit of softness can change your world".

IKEA knows that life is hard without textiles, and it seems viewers agree, as the commercial has already racked up 8,830 views and 1,157 shares. After all, nobody wants to be left naked, cuddling a rabbit just to feel some softness. 

McDonald's Reveals The Secrets of Their Big Mac Sauce

After years of trying to convince their customers that their food is locally and ethically sourced, and not capable of clogging your arteries with every bite, McDonald's has taken a new route for transparency in their advertising campaigns.

Employees of the multi-national fast food chain have been answering questions from customers in an attempt to dispell any doubts we may have had about the content of their burgers.

First came the McDonald's photoshoot, showing why their squashed, wonky burgers aren't the same as the brilliant models used in their adverts.

In the latest ad, McDonald's executive chef, Dan Coudreaut, shows how to make a Big Mac, and reveals the recipe of the not-so-secret sauce.

Made in his homely Canadian kitchen, Dan makes the Big Mac look not only healthy, but super simple to recreate. How true to life this version of the burger is in comparison to the Golden Arch's grottier kitchens is questionable, but with 1,176,657 views and 10,483 shares, the campaign is clearly a success.

As the questions continue to pile in, we can't wait to see what's next from behind the scenes in the McDonald's kitchen.