Diesel Tells Fans To Boycott Social Media For 3 Days For Chance To Win Original-Style Shoes

 

Think back to the early 90s. When the Internet wasn't really a thing, telephones were huge and clunky with pull-out aerials, and Facebook hadn't yet taken over the world. Diesel gets nostalgic in its latest campaign, which tries to send fans back to the 20th century.

For their 20th anniversary, Diesel are offering 20 viewers a chance to win a pair of original-style Diesel YUK shoes, a special anniversary edition, which were first released in 1993. The only rule? Pull the plug on social media for 3 days.

Well, you can choose to either give up Facebook for 3 days, or if you include Twitter and Instagram, you can cut down your sentence by 12 hours per app. Pretty challenging stuff, I have to say.

If you're thinking - that's easy - they'll never know if I sneakily update my status about how hungover I am, or retweet a picture of my friend's dog. But no, there's a catch - you have to give Diesel access to your accounts so that it can ensure you are not a cheater.

Don't worry though - your mates won't think they have been unfriended - Diesel will kindly tweet or update your status once a day, informing friends and followers of your social media abstinence, and encourage them to join the boycott. 

The ad itself features a karate master performing martial arts in his Diesel YUK shoes. When he finishes his energetic routine, in what looks like a dodgy motel room, he screams at his shoes, demanding them to tell him how many kicks he did. But, unfortunately, as the text reads, THE SHOES DON'T CARE. They are just shoes, and cannot tell you how many kicks you did, nor can they 'track', 'time', or post on your wall. They are "pre-internet shoes".

On the campaign website, the brand asks 'when did sharing become annoying, and liking just a pointless online gesture?' That's deep, Diesel. Real deep. Let's see if Diesel succeeds in its boycott and the word is spread about their campaign. Maybe their anti-Internet campaign will go 'viral'. Wait, hang on...is it me or is there a serious flaw to the plan here?

The Most Hilarious LOL #Fails From The Month Of March

Are you one of those people who love to see others hurt themselves while doing idiotic things? If so, then you're in the right place.

That's right folks. Come the start of the month, fantastic YouTubers spend their valuble time cutting together the best of the previous month's YouTube fail activity from across the globe into one handy video.

This month we have a whole 9 minutes and 44 seconds of bone-crunching LOL action for your viewing pleasure.

The video has currently only been seen by just over 300 people on YouTube. But with a little Viral Video Chart insight, I can tell you this video has been shared 2,100 times already on the social web.

How is this possible? I hear you say. Well, YouTube is renowned for taking some time to accurately track viewing figures. The view counter sticks on 300, then suddenly jumps to a considerably larger number. Don't just take my word for it, take a look at the Viral Video Chart yourself. 

Anyhow, let's get down to business. Sit back and watch this host of idiots on fantastic failing form. Go on, you know you want to. 

Infographic: The Who, What, Where And When Of Pinterest

Pinterest now attracts over 22 million users a month, each with the potential to act as word-of-mouth ambassadors for all of their favourite products.

In fact, according to a survey carried out by influential website AllThingsD, 21% of Pinterest users said they had bought a product after specifically seeing it on the platform. 

Unruly has took this on board and this week incorporated a Pinterest share button to our social video player.

But what else do we know about this new kid on the social media block? Well, the infographic below, created by MaxyMiser, is full of lots of interesting stats about the new kid on the social media block. Do you believe the hype? If you ask me, I think it's safe to say, Pinterest is here and it's here to stay. 

via MaxyMiser

Infographic: Pinterest Is Making Serious Social Media Waves

Now we all know that Pinterest is still the relatively new kid on the social media block, but it's now drawing some serious attention. 

The pinboard-style social photo-sharing website has proven a huge success since it was launched back in March 2010.

This latest infographic demonstrates the astonishing growth rate this network is experiencing. Referral rates to the site are now on a par with Twitter. 

While the demographic data still suggests a huge 80% of users are women, it would appear the women are pin-it mad.

My advice to you all is watch this space. With an a daily user increase of 145% in 2012, more and more people are taking to pinning as a form of sharing with their friends and social communities.  

For all the latest stats and data, be sure to digest what you can from the infographic below. 

via Internet Marketing Inc

Three Little Pigs Front The Latest Campaign For The Guardian

The Guardian has launched their first major ad campaign in 25 years - but it's certainly been worth the wait. 

The two-minute commercial, which is a modern update on The Three Little Pigs fairytale, was broadcast on Channel 4 last week as part of a new campaign promoting the paper's concept of "open journalism".

The ad invites you to follow the famous story from the paper's front page headlines, through a social media discussion and finally to an unexpected conclusion. 

But what about the pigs? Well, the ad plays out the story of the fairytale trio, but it's not just your regular childhood narrative. This unique modern reworking tells the tale through the medium of print and online media.  

Following the developing story, we see the pigs being arrested in a police raid, via The Guardian's coverage and interaction with readers and internet users through the newspaper, website, blogs, tweets and video coverage. 

The Guardian has big plans for the campaign. There is a 24-hour takeover of the UK YouTube homepage planned, plus a pint-sized 60-second version of the ad to be ran on Channel 4 and a 90 second version which will run in Picturehouse cinemas.

 The ad was created by BBH and has already accumulated 300,000 views since its release on the 29th February. 

We expect the curly-tailed trio to make serious trotter-prints on the Global and UK Viral Video Charts in the weeks to come. 

Social Media Infographic: The Most Viral News Sources In The World

In a social media world which continues to see exponential growth, it can be sometimes difficult to keep up with this wealth of viral resources. 

This infographic created by News Whip looks at the most viral news sources from both Twitter and Facebook. 

If you ever wanted a bona-fide list of social media resources, this is just the infographic for you. 

From the stats on show, we can digest that 12 out of the 25 most popular media resources are online new media companies. With a good proportion of these resources being Tech based. It's safe to say Twitter loves tech. 

Take a look below for the full insight from both these social media giants.  I suggest if you don't follow or like any of the below, you do. They're sure to keep you intouch with all the viral resources you'll ever need. 

Via News Whip