Cars As Controllers, Playing Pong In Ad For Smart Cars
Andy Scofield
Electric cars are all about saving the planet, which is a very serious business. But who said that you can't have fun with them too?
Smart, famous for city-friendly small cars, is releasing an electric version. The Smart ForTwo Electric Drive just loves to play.
To dispel the myth that electric cars are too slow to be any fun, Smart has let two of their miniature motors out to play. And not like you'd expect.
Driving in computer games is nothing new, but driving to play a computer game is. At a motor show in Frankfurt, German drivers were invited to put the Smart ForTwo Electric Drive to the test, using it to control a game of Pong.
Drivers tested the vehicle's acceleration and handling by using it to control their paddle in the classic, virtual ping-pong game.
Orchestrated by BBDO, the stunt has become an online hit, earning nearly 83,000 views in 10 days. The fun combination of cars and computer games has lead to the video being shared nearly 5,000 times.
We're not sure who came up with this stunt, but it really was 'Smart' idea.
