The latest Rocawear ad has been banned for being too explicitly sexual.
Part of the 'Evolution' fragrance campaign, the commercial, featuring American singer-songwriter Trey Songz, will not be shown on TV after falling foul of the censors.
The ad leaves very little to the imagination, as a shirtless Trey licks his lips as a young lady undresses before his eyes. They then hit the sheets for some steamy action.
The clip was directed by Anthony Mandler, best known for his collaborations with Rihanna, whose videos themselves have courted controversy for pushing the boundaries of what is acceptable.
To be honest, the teaser is better than the full-length ad. Both are below, so you can make up your own mind.
Full Length Ad