Energy drinks company Relentless has pulled in ambassador and rapper Professor Green and Sierra Kusterbeck, of VersaEmerge, to help with their gritty new ad campaign.
Filmed in various locations around London, the Hackney bad boy strolls along the top of cars whilst performing Avalon, a song from Pro Green's latest album, At Your Inconvenience.
Following Relentless's signature cinematic imagery, the ad is part of their 'No Half Measures' campaign and is the brand's first TV commercial.
Pro Green's status has risen since he began dating Made In Chelsea hottie Millie Mackintosh, and is obviously a hit with Relentless fans too as the spot has gained 30,198 views and 1,532 shares in just two days.
Disclosure: Unruly is distributing this video on behalf of Relentless. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.