Dance With An Olympic Hero - Do The Mobot

Anyone who watched the London Olympic Games will surely remember three things: a skydiving monarch, a blisteringly fast Jamaican and a skinny, bald-headed man with arms above his head.

He's a double Olympic gold medalist, a national hero and now...a dance craze. Mo Farah is teaching the world to do his trademark dance, The Mobot, to raise awareness of his charity. 

The Mo Farah Foundation works to provide lifesaving aid to millions facing starvation and disease in East Africa. Now Somali-born Farah is asking for you to support the charity by kicking off your running shoes and slipping on your dancing shoes.

In his dance tutorial video, Farah, a squad of terrible look-a-likes and a bombastic commentator teach viewers the dance routine based on his warm-up, running style and celebration. 

The routine is easy, fun and catchy, with viewers around the world jumping up from their screens and strutting their stuff. The clip's YouTube channel is quickly filling with videos submitted from Farah's fans, all doing the dance with varying degrees of success.

Butchers, schoolkids, the cast of Thriller Live and Spurs all throw their hands above their head for the Mobot. There's even a gang of kids from Farah's birthplace, Mogadishu, getting in on the act.

With over 39,000 views, the clip has so far spawned 11 videos of users attempting the routine.

If you haven't given the dance a go yet, you really should, it's mo so simple. 

Disclosure: Unruly is distributing this video on behalf of Mo Farah Foundation. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

Usain Bolt Stars In New Gatorade Ad

Who says gorging on sweets and McDonald's meals is bad for you?

Take Usain Bolt, for example. The Jamaican sprinter is the fastest man alive and, following his fantastic performance in the London Olympics, one of the biggest stars on the planet.

Yet the six-time Olympic gold medallist managed all of this on a diet of Chicken McNuggets (his favourite food) and, according to this new ad by TBWA\Chiat\Day, Gatorade energy chews.

In other words, he is a walking advertisement for everything your doctor always told you not to eat. In fact, maybe if you had ignored medical advice during your formative years, you too could have been lining up on the blocks at the Olympics Stadium a fortnight ago alongside Bolt. OK, maybe not.

Anyway, the ad is the latest in Gatorade's #Inside campaign, in which their energy chews are positioned as the breakfast, lunch and dinner of champions, thanks to some celebrity endorsements from the likes of NBA star Kevin Durant, tennis champ Serena Williams and swimmer Ryan Lochte.

The newest video milks Bolt's Olympic success to the full - and the fact they were not an official sponsor. As the hooded 100m champ walks down London's cobbled streets like some kind of modern-day Jack The Ripper, presumably about to cut his opponents down to size or something, a narrator begins by saying, "We weren't there on stadium billboards."

He continues: "We weren't there on double-decker buses. We weren't on buttons, souvenirs or commemorative snow globes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

Cut to an image of Bolt lining up on the starting blocks, presumably ready to murder the opposition.

The ad is actually an edited version of another launched before London 2012 even kicked off, in which Bolt himself bragged about how he was going to vanquish any pretenders to his sprinting throne. 

After his phenomenal performance in London, it was more than just hot air. Whether this ad will leave Gatorade proudly sitting on top of the podium, we will have to wait and see.

Team GB Dance Around To Queen Like Giddy Idiots For New adidas Campaign

Winning an Olympic gold medal is the pinnacle of any sport star's career. It's the realisation of a dream they have had since they were a child. It's a reward for all the blood, sweat and tears they have shed in training and the sacrifices they have made growing up.

But what do you do when you have won a gold medal? No matter how many glasses of champagne you drink, the taste of victory will never be any sweeter. So what do you do next?

Well, if you one of the members of Team GB, you dress up, dance like a loon and mime badly to the Queen classic Don't Stop Me Now for a new ad campaign for official sponsors adidas.

Yep, fresh from their golden success at the London 2012 Games, GB stars including Sir Chris Hoy, Victoria Pendleton and Jess Ennis let off some much-needed steam by featuring in the most wooden performance of the seminal Queen hit since Shaun Of The Dead's zombies.

But after their starring roles in the greatest Olympics in living memory, in which GB finished third with an incredible 29 golds, who are we to begrudge them a little bit of silliness?

The ad has already attracted a staggering 269,129 views and almost 100,000 shares since it was launched yesterday, no doubt boosted by the now huge Twitter followings of the athletes involved.  

It certainly has the Olympic spirit and will benefit from the rampant post-Olympic patriotism currently coursing through Britain, but it will not win any gold medals in the near future.

Disclosure: Unruly is distributing this video on behalf of adidas. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.

David Beckham Surprises Team GB Fans In New Olympic Ad From Adidas

How would you react if the world's most famous footballer jumped out and caught you frolicking in a photobooth?

Well, that is what happened to 60 people at the Westfield Stratford City shopping centre, who were asked to don the shirts as part of the Adidas #takethestage campaign ahead of the Olympics.

But as they were pulling their cringy poses, little did they know that David Beckham was just around the corner waiting to surprise them.

As the hysterical reactions here show, Beckham's still got it, despite not being picked for the Olympic team.

Everyone loves a prank ad, and Adidas has been extra clever by roping in Beckham, who was part of the effort to bring the Games to London.

There are few footballers who could be recognised by literally everyone involved in the prank, and evoke reactions of sheer excitement. One young boy and his mother even burst into tears at his appearance!

Beckham is at the forefront of a number of London 2012 advertising spots, including Samsung's official Olympics campaign, and is obviously still a public favourite, with the ad gaining 412,671 views and 13,795 shares in just 24 hours.

Team GB Sprinter Stars In Anti-Doping Ad

You're standing on the start line of the final with nothing between you and a gold medal, apart from seven other runners. Your heart is pounding, your head is buzzing and you're ready to put in the best performance of your life. After all, you're powered by the most powerful drug there is, the roar of a home crowd.

Marlon Devonish is Team GB's 100m and 200m sprint star and the man whose body we get an inside view of in this new ad for GlaxoSmithKline.

The pharmaceutical company is providing anti-doping science for the Olympic games, spotting drugs cheats and keeping the competition fair for all.

Devonish stands on the start line psyching himself up. As the noise of the crowd begins to build, we get to see the effect this has on him. We fly through his body, watching synapses fire, his heart pumping and lungs expanding and contracting. Champagne glasses explode and tornadoes spin as the tension reaches a crescendo.

He takes his mark and the adrenaline pumps. Devonish explodes from the blocks and it becomes clear, the crowd are driving his performance more than any drug could.

The ad, by TBWA, has earned over 10,000 views since it was launched two days ago. The fast-paced ad has drawn the attention of bloggers and fans alike, with the impressive anatomical animations earning praise.

So take your marks, get set and give this awesome ad a watch. 

Kids Compete In Latest P&G Olympics Ad

Imagine turning up to the boxing at the London Olympics in a few weeks time to watch two children facing off in the ring.

Well, according to a new ad from Proctor & Gamble, that is just what the mums of all the competitors in London 2012 will have to endure this sporting summer.

To the loving mothers who helped raise these world-class athletes, they will always be children. 

The same sleepy kids they had to drag out of bed in the morning to train. The same children they had to drive all over their respective countries to compete.

And just to ram home the point, P&G's new commercial depicts a number of kids competing in the Games. We see them diving off a high board, squaring up in a boxing ring and getting ready to lift a huge barbell in the weightlifting.

The ad is the follow-up to P&G's highly-successful commercial Best Job and a summer edition of the same campaign it ran for the 2010 Winter Games. However, this latest clip will have to work at Usian Bolt-like speeds if it is to match its predecessor's social video success.

With over 1.9 million shares already, Best Job is by far the most shared London 2012 ad so far and has even crept into the top 10 most shared ads of all time.