Anyone who watched the London Olympic Games will surely remember three things: a skydiving monarch, a blisteringly fast Jamaican and a skinny, bald-headed man with arms above his head.
He's a double Olympic gold medalist, a national hero and now...a dance craze. Mo Farah is teaching the world to do his trademark dance, The Mobot, to raise awareness of his charity.
The Mo Farah Foundation works to provide lifesaving aid to millions facing starvation and disease in East Africa. Now Somali-born Farah is asking for you to support the charity by kicking off your running shoes and slipping on your dancing shoes.
In his dance tutorial video, Farah, a squad of terrible look-a-likes and a bombastic commentator teach viewers the dance routine based on his warm-up, running style and celebration.
The routine is easy, fun and catchy, with viewers around the world jumping up from their screens and strutting their stuff. The clip's YouTube channel is quickly filling with videos submitted from Farah's fans, all doing the dance with varying degrees of success.
Butchers, schoolkids, the cast of Thriller Live and Spurs all throw their hands above their head for the Mobot. There's even a gang of kids from Farah's birthplace, Mogadishu, getting in on the act.
With over 39,000 views, the clip has so far spawned 11 videos of users attempting the routine.
If you haven't given the dance a go yet, you really should, it's mo so simple.
Disclosure: Unruly is distributing this video on behalf of Mo Farah Foundation. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.