Mr Peanut is the famous figurehead of Planter's nuts. Now the monocle-wearing nut is assembling a crack team of snackfood to dominate the world of manly nutrition.
The Planter's-Men's Health Mix Team is the product of a collaboration between Planter's Nuts and Men's Health magazine. Both brands have long championed male nutrition, so combining forces seems like a logical next step.
Together they are releasing the Nut-trition Men's Health Recommended Mix, a blend of protein-rich nuts that should appeal to health-conscious men.
To reach the male audience, the ad plays like the trailer for a rather nutty action movie. Accompanied by an almond and a pistachio, Mr Peanut performs spectacular stunts.
The team ski away from a roaring avalanche while being chased by a squirrel. They then train in a Rocky-style montage, before escaping from an explosion on the moon. It sounds absurd, but what wouldn't when the star is a peanut that wears a top hat?
Launched yesterday, the ad has started to spread around Facebook. An ad this silly is bound to find fans online.
The over-the-top cinematic feel of the ad makes it cracking fun. So hold onto your shell and join The Team on their first big adventure.