Keep Your Head in the Right Place With BMW's New Safety Ad (NSFW)

Nudity has been in vogue this week on the Viral Video Chart, so to continue the theme, here's the latest BMW ad created by Bakery Films to promote the car maker's Lane Departure Warning system.

According to BMW's blurb, "..we all get distracted for a moment now and again. It can happen behind the wheel, too – with drastic consequences. So, on long and tiring journeys, the Lane Departure Warning system, from BMW ConnectedDrive, makes sure you only leave the lane you are in when you really want to."

I was trying out a similar system on Volvo's V60 T6 last week, which we had in for review, and I came to the conclusion that I'd probably crash before the system warned me of my impending doom.  

Naturally, it takes a certain frequency of bumpbump-bumpbump over a series of cat's eyes (or rumble-strips) before the system activates, otherwise it would be setting off false alarms across every suburban crossing, so I remain to be convinced that such safety systems really offer any worthwhile benefit.

BMW's system is perhaps a little cleverer, using an integrated camera fixed in the rear-view mirror which monitors and feeds back information to a computer regarding road markings and vehicle positioning.

The driver is then notified by a vibration through the steering wheel if the system recognises that the car is in danger of leaving its lane unintentionally.

The wheel will not vibrate if the indicator has been activated prior to the car leaving its lane, and the system automatically shuts itself off in strong sunlight (or presumably fog) where it cannot detect the road markings ahead.

The ad, which features a few seconds of nudity, does a pretty good job of getting the system's benefits across and could easily be sanitized for TV. So perhaps you'll see it either at a cinema or in a living room near you soon. 

Just remember to keep your head in the right place, or at least leave the mind-wandering until you're parked up safe and sound.

Ahhh, My Eyes!! Fat Naked Man Stars In Innovative NSFW Ad

Using an overweight guy with no clothes slobbing around his home may not seem like the best marketing strategy.

But then compost company Vigor Plant's hilarious NSFW new ad is well worth a watch. Honest!

Sure, the spot, created by ad agency Armando Testa, is extremely painful on the eyes. Watching a large man undertake his daily tasks, including drinking some milk and playing video game tennis, in the nude may not seem like the best use of your time, but you may be surprised.

The messaging is extremely subtle. Admittedly, as you sit through several shots of the guy's wobbly moobs, you do wonder what on earth the eye-gouging spot is made for.

But the end of commercial reveals all, 'The Life of plants is harder than it seems', which, unfortunately, will probably make you go back to the beginning and watch the whole thing all over again. 

After a second look you will realise in every shot the item that covers the large lad's private bits is the leaf of a plant!

This is one of the most clever ads I've seen in a while: a simple but effective idea that people will remember.

The spot has already received over 9,000 views on YouTube and has been shared on 300 occasions.

Watch the ad below. I apologise in advance...