Most of us don't understand how technology works. We know how to make it do what we want, but haven't got a clue how it does it. Thankfully this ad has made thing very easy to understand.
The boffins are Google are, beyond doubt, very, very clever. They must get tired of having to explain their very clever ideas to the not-so-clever public. The tech giant's latest ad shows them being very patient indeed as they explain the workings of Google Play.
Play is one of these new-fangled ways of sharing music and the like across your computer, mobile telephone and tablet PC thinga-majig. If you download a song on to one of them, it magically appears on the others. How? You ask, we're not sure, but Google seem to know.
In a previous attempt to explain, Google used an old music box to illustrate the service, this time we've got the help of a very smart looking science lab and some tasty orange juice. The juice is poured into one beaker...and appears in all the others!
When the juice is drunk from one beaker, it disappears from them all. It's all a but of a mystery as to how this occurs, but we know it shows how easy it is to share one song everywhere you might want it.
With its tongue firmly lodged in its cheek, Google's own Studio G put together the psuedo-science presentation which has been winning fans online. With nearly 14,000 views since it was launched last week, the ad has proved popular on Facebook and with bloggers.
We recommend you stop worrying about how it all works, sip your juice and let the ad explain things to you.