A new video infographic showing the growing importance of Pinterest to marketers has been unleashed upon the web.
The new kid on the social media block has been making a lot of headlines recently. Its goal to "connect everyone in the world through the things they find interesting" may seem ambitious, but judging by MDG Advertising's video 'A Marketer's Guide to Pinterest', it has already made an astounding start.
The new platform, which invites members to 'pin' their favourite videos, pictures, articles and photos from across the web on digital 'bulletin boards', is growing at a record rate, surpassing even Facebook and Twitter at the same stage in their history.
However, inevitably, when any social site becomes popular with consumers, brands are soon hot on their heels. Pinterest is no different, with brands already flocking to the social platform.
But once you get there, how do you use it to engage potential customers? Well, MDG Advertising's new video is here to help.
It shows viewers how to navigate Pinterest's features and explains some of the terminology, as well as demonstrating how companies can leverage it for the best response and referral traffic.
Check out the video below for some great stats, information and guidelines for efficient marketing with Pinterest...