Kate Upton Stars In Yet Another NSFW Ad

Remember those filthy, foul-mouthed, talking cockroaches from Zoo York? Well, they are back in an all new NSFW spot, which this time around sees the creatures feature alongside blonde bombshell and supermodel Kate Upton. 

Upton is certainly the girl of the hour. The Sports Illustrated cover girl's stunning looks and unreal figure are in high demand at the moment. Only a few weeks ago, she left little to the imagination when we saw her scoff down a sizzling Carl's Jr burger in between squeezing her cleavage together and rolling around half naked covered in sweat.

This new commercial features Miss Upton in a comical spot for the US skateboard and clothing brand Zoo York as she runs off all those calories she gained during the burger ad, much to the delight of the filthy, rude cockroaches. 

The roaches stare while making vulgar comments (NSFW) over Kate running in slow-motion, as she pauses to flick her hair and stare in various steamy poses. The advert is similar to its predecessor, with one of the cockroaches again being squashed. However, this time it's because he's just too stunned to move (who could blame him?).

The combination of rude roaches and Kate Upton makes for a comical and worthwhile watch. The video already has over 275,000 views online. Enjoy...

Infographic: Medium Matters - The Most Effective Ad Media

When it comes to advertising, the medium can make all the difference.

There's often a lot of puzzlement expressed over the lack of quality online advertising. But when rates are as low as they are, it can be hard to guarantee quality.

And there are many stories of people getting ripped off buying things online - not necessarily any more prevalent than in many other sales methods, but there tends to be more publicity about it, because the problems are newer.

An old newspaper hand, I was suprised to see how reputable newspaper advertising still seems to be. Though much advertising has fled print for online, it seems people still trust the ads more than any other medium.

But, given that newspapers are the oldest of the media discussed in this infographic, I suppose it's not so shocking. The longer something's been around, the more people are likely to have used it and the more likely the experience is to have been positive.

By the same measure, it's not shocking that younger people are more likely to pay attention to ads on their mobile devices than older people. Just 42 percent of those aged 13 to 17 never look at mobile ads. But among those 55 and older, that leaps to a whopping 72 percent.

Younger folks are more used to using their phones as mobile computers. They're less used to reading newspapers, watching TV or listening to the radio. This is one of the more effective methods to reach them - they trust the online world, and it makes sense that they trust the advertising that comes along with it more than others do.

The main message I took away from this infographic from BuySellAds, though, was that you need to know your audience before deciding how to advertise to them. Age, location, interests - all factor into how you want to approach them.

There is no one most effective ad medium - they're all effective in their own ways, to different people. Do your homework first.

Americans Spend As Much Time Online As They Do Watching Their TVs

Americans spend an equal amount of time online as they do watching television.

A Forrester report into online behaviour shows that people in the United States spend an average of 13 hours per week for each.

This rises to 19 hours for mobile device users, which is astounding. But what does it all mean?

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35 Hours Of Video Uploaded To YouTube Every Minute And Other Interesting Web Trends

What can do in a minute? Sixty seconds is not a long time to do anything, even in these digital days.

I can't even make a cup of tea in a minute. But incredible new statistics revealed during Mary Meeker’s Web 2.0 Summit talk showed that 35 hours of video are uploaded to YouTube every minute.

That's 2,100 hours every 60 minutes – over 50,000 a day. Just to put that in context, if three of the major US networks were broadcasting 24/7 for the next 60 years, they would not have broadcast as much content as is uploaded to YouTube in a month.

What makes these figures even more incredible is how much it is accelerating. In fact, video uploads have increased by 50 per cent since March.

So why has there been such a huge increase and what does it mean? Well, according to YouTube, the average length of video has increased from 10 minutes to 15 minutes.

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