Hooters Promotes Boobs, Chicken...And Abandoning Old Ladies In Swimming Pools

Eastbound & Down co-creator Jody Hill has built a reputation for being funny, But judging by this latest spot for Hooters, his skill for directing comedy TV shows doesn't translate when it comes to advertising.

In the spot - titled 'Lifeguard' - is disgusted by the old ladies in the pool he's guarding.

Cue the age-old angel/devil scene, as two Hooters mascot owls appear at his shoulders, teasing the cute elderly swimmers and telling him to go to Hooters instead.

Whatever happened to respecting your elders? The moronic lifeguard leaves the pool in favour of boobs and chicken, and with his dumb 'boom' celebration moves, he almost perfectly sums up the crude, mysoginistic culture of Hooters.

If that was Hill's aim, then perhaps he's not so bad at directing adverts after all. Hill said, "How we approached these ads was kind of like what we do on Eastbound & Down...", but with little time for improv in a 30 second spot, it's probably best that he sticks to what he's good at.

It seems this view is shared by all, as the ad has been shared only 107 times in the two weeks since launching, despite its 114,449 views.