Say Goodbye To Aluminium Underwear with IKEA Textiles

Imagine a world without textiles. No clothes, no towels to dry yourself with, no pillows to rest your head on after a long day at work.

This IKEA ad gives a glimpse into a world without fabrics, where rugs are made from sand, suits are made from boxes and bath sponges are cacti.

The two-minute campaign for the new Ikea catalogue, to be launched in the US, focuses on the company's theme of textiles, and highlights how much we take them for granted.

The uncomfortable ad from McCann New York promotes how, with the help of IKEA, "a little bit of softness can change your world".

IKEA knows that life is hard without textiles, and it seems viewers agree, as the commercial has already racked up 8,830 views and 1,157 shares. After all, nobody wants to be left naked, cuddling a rabbit just to feel some softness. 

Home Improvement Is Music To Your Ears In Hornbach Ad

The sound of clattering jackhammers and rasping saws is not usually a nice thing to hear. But to the right people, it's music to their ears.

Hornbach, a German building supplies chain, has taken that to the next level by turning the sounds of noisy construction work into a symphony that celebrates the joys of home improvement.

Their latest ad, Symphony, takes the sounds of a pounding jack hammer and turns it into a drum solo. A woman painting her living room hears a trombonist performing in a shower of paint and a man sawing wood hears three naked, blindfolded cellists.

The ad is a little surreal, but does capture the excitement of building and improving your own home. Produced by Heimat, Berlin, the ad has pulled in 2,000 views since last week.

While it may not be the most popular of Hornbach's ads, it continues the brand's strong tradition of euphoric ads.

Whatever the ads says about the satisfaction of a job well done, it doesn't say anything about the irritation of hearing your neighbour hammering the other side of your bedroom wall at 7a.m. on a Sunday.