Samsung has gone galactic. The tech brand's latest ads boldly go on a journey into the final frontier. But what is it all about?
Samsung are teasing us. The tech-giant is giving us hints about its next big release, but won't tell us everything. The mystery is attracting hundred of thousands of curious puzzle solvers and tech-fans to try and solve it.
The two teaser ads fly through space and offer tantalising clues that they are about to release a new product.
The first, known simply as [Unpacked 2012] Teaser is a short clip that features a stunning scene of northern lights above a lake and a rapid flight into space. Out in orbit, the ad asks: "For technology to be truly smart, shouldn't it fit into your life naturally?'
Before we learn the answer the ad sends us to a website to start solving anagram puzzles. Solving the riddle gives the answer, 'the next galaxy', which links to a second website. Here, a second video awaits.
This video offers more clues about the possible product. In addition to more inter-stellar site-seeing, the ad hints at a new generation of smart technology. The new hi-tech gear that will make you stand out from the sheep. Whatever that means.
Back on the website is a chance to win tickets for a mystery event called Unboxing 2012, held in London next week. It looks likely that, whatever the product is, it will be launched at Unboxing 2012.
The two ads have caused a storm of excitement, the internet is abuzz with the mystery and rumours about what the product may be. The first teaser alone has pulled in over 242,000 views and 6,000 shares.
With more clues to the mystery, the scond ad has been seen over 1 million times and received over 16,000 shares. These are impressive results for ads which were released just 24 hours ago.
Whatever the product is, the response to the ads has been out of this world.
Disclosure: Unruly is distributing this video on behalf of Samsung. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.