Is this funny or cruel? Is it an ad for football or electronics? In this latest spot from LG Nederlands, everything gets a bit weird.
A man, encouraged by his giggling sidekick, kicks a ball at strangers in a park and knocks them out with his killer aim. One man with particularly quick reflexes dodges the ball, only to be pelted in the back of the head as he runs away.
What this is actually advertising is a new feature on LG phones that means you will never have to miss a hit again, as their Push Goal Alert will send you notifications every time your team scores during the Premier League.
Through also promoting the hilarity involved in punting footballs at unsuspecting passersby, and getting it's more mischievous viewers into some trouble in their local parks, the ad is proving popular, having gained 13,865 views in one week.
Disclosure: Unruly is distributing this video on behalf of LG. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.