Chances are, at some point during your lifetime you’ll be placed squarely in the dreaded 'Friend Zone'.
No idea what it is? Well, it's basically that awkward prison you become trapped in when the girl or guy of your dreams just can’t accept you as anything more than, 'a really close friend'.
Well, MTV is challenging people to fight their way out of the Friend Zone in their newest reality show, called, errr, Friend-Zone.
As you’ll see from the clip, the premise is remarkably simple: Get someone who is firmly planted in the Friend Zone to admit their true feelings to the person they desire most and just wait to see what happens. If they reciprocate, then you’ve got a lovely, heart-warming story, and if they don’t, you’ve got car crash TV at its finest.
The show promises to be awash with tears of joy, tears of rejection, temper tantrums, racing hearts, excruciatingly awkward silences and the odd bemused look from a person whose best friend has just told them they’ve been secretly in love with them for the past few years.
Cringeworthy, embarrassing and addictive in equal measure, this is sure to be a hit for MTV.
Friend Zone starts this Saturday (February 18) at 12.30pm on MTV.