Most small cars are sold as either cheeky little runabouts or compact, exciting thrill machines for the adrenaline-addicted motorist. This particular ad for the new Nissan Juke falls solidly into the latter category.
The video opens with a seatbelt clicking shut and the view from the open door of a plane. Whoever this character is, he loves his thrills. Our daring driver leaps from the plane already strapped into his seat. A team of skydivers appear out of the sky in a race to build the whole car around him before it's too late.
Happily the chassis and suspension is completed in time for the ultra-exciting Nissan Juke to land on an oversized halfpipe to the wild adulation of an adoring crowd. Bodywork and the interior are fitted by a team of motorcycle daredevils before a death-defying leap into the sea, where divers fit the windscreen.
The ad's premise - that the Nissan Juke is built for an exciting drive - couldn't be put any better. The ad is proving popular, with 5,000 views in its first 24 hours.
So if you fancy a quick dice with death, watch the video below.