Ever since Hugh Hefner released his first magazine in 1953, Playboy has been a staple part of many men's lives. But it's not just the insightful articles or the centrefolds that has made Playboy so influential, this suggests the magazine has dictated men's fashion for over 50 years.
Playboy and its bunnies have been entertaining men for long enough to see a few changes over the years, in music, fashion and personal grooming.
This South African ad follows the devoted readership of Playboy on trips to the barber, enjoying the latest issue of the magazine while getting the latest in trendy trims.
We start in the 60's with a rock guitar sound and an impressively large afro. As the decades roll by, the music changes, as does the barber shop's decor, the magazine and the hairstyle. The chap in the chair's hair-do gets smaller and smaller until he's totally bald by 2012.
Have men really been getting style tips from Playboy? Apparently so, says the ad, "It's funny how women's hairstyles have influenced men".
We'll let you think about that for a second.
Worked it out? Good.
The ad, by Egg Films, has garnered over 250,000 views in 10 days. With an army of amused fans, and probably a few angry bald men, the ad has won over 3,000 shares and mentions in articles and blog posts.
It's just what we expecting from Playboy, a very naughty ad that uses humour to stay on the right side of good taste...but only just.