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Entries in Derrick Rose (2)

Wednesday
Nov282012

Ebenezer Snoop Wishes Viewers A 'Happy Holidizzle' In New adidas Ad

 

At Christmas time, are you all 'Happy Holidizzle' or 'Bah Humbizzle'? Have no idea what I'm talking about? Well, read on...

This year's Christmas campaign from adidas has put a bit of a twist on Charles Dickens' A Christmas Carol and has none other than Snoop Lion, (formerly Snoop Dogg) as the star of the ads. 

The main clip in the star-studded campaign, named The Cautionary Tale of Ebenezer Snoop, is packed full of famous faces.

Gonz, the professional skateboarder, waits on Snoop, performing a trick or two whenever the King of Rap demands it. The ghosts of Christmas Past, Present and Future also have impressive representatives, played by Stan Smith, David Beckham and Rita Ora/Derrick Rose, respectively.

In a puff of magical smoke from his pipe, Ebenezer Snoop is taken on a journey through time to show him the error of his ways. He used to be a party animal, but now the infamous rapper is losing his touch and his reputation. The ghosts show him what will happen if he stops partying as hard as he used to. The future looks bleak. 

The journey is illustrated by Beavis and Butthead's JJ Sedalmaier, and you can find plenty more clips of old Ebenezer Snoop on the adidas YouTube channel, which are just as entertaining.

The campaign has a strong online presence. You can check to see if you are an Ebenezer Snoop on the campaign Facebook page, where you can also send a Snooped-up Christmas card to friends. Plus, Snoop Lion will be sharing his Christmassy feelings on the @adidas Twitter channel for the next few weeks. 

This revamp of the classic literary tale may not be for everyone, but it certainly will be popular amongst Snoop fans. It seems like he has had a lot of input into the campaign. For example, the short film is exactly 4.20 mins in length...

Thursday
Sep272012

The Return Of Derrick Rose Unfreezes Chicago In adidas's New Ad

 

When Derrick Rose stopped playing basketball, the world stopped. Literally. Well, Chicago stopped, at least. The 23-year-old Chicago Bulls player went down in April, after tearing a ligament in his left knee. But now it seems he is starting to make his comeback.

Now, I know nothing about basketball, but this dramatic adidas ad is really effective. From the moment Rose gets injured on screen, and the commentator roars, "holding on to his knee....holding on to his knee and down", you have to feel some kind of emotion.

Then the slow drum beat starts. We flash between different scenes and everyone but everyone is frozen to the spot. Businessmen, bar punters, hot dog servers, children. Newspapers fly around the statue-like people, leaves blow around, bike wheels are left spinning; but still no one moves.

Flash to D Rose starting to train again. The drum beat quickens. Citizens of Chicago slowly start moving again. D Rose keeps training. The drum beat gets even faster. People move a bit more. The stadium comes into view. Fans start screaming. Cheerleaders start cheering. Enter D Rose, high-fiving fans as he goes. And with a cheeky last glance at the camera from Rose, the ad closes on adidas's logo.

This is the first of a series of Derrick Rose commercials for adidas, dubbed #TheReturn. Three more have been released, but this one has created the most hype and excitement for his return to the court.

The ad has already amassed 38,289 shares and 257,221 views in the past 3 days. That's a share-to-view ratio of about 1:7 - and a massive slam dunk for adidas.