David Beckham is undeniably famous. Show anyone a picture of his face and they will instantly be able to name the footballing style icon. But there are parts of Beckham that haven't had the same level of...ahem...exposure. With a little help from Guy Ritchie, all that is about to change.
He may have made his name running around in a Manchester United shirt, but the latest ad to star David Beckham has him dashing about in a lot less. Beckham's back end is the star of this ad for H&M.
Directed by Guy Ritchie, who also helmed Lock Stock And Two Smoking Barrels, the ad shows the soccer superstar locked out of the house, as his dressing gown is ripped from his back after getting trapped in a Range Rover door.
Left only in a vest, slippers and skintight boxers, Beckham gives chase. Tearing through neighbouring gardens and jumping fences, he quickly loses the vest, exposing his tattooed chest and impossibly well-toned abs.
He leaps over garden walls, evading vicious dogs and playing football with the neighbourhood kids as he goes. Beckham even finds time to take a dip in the pool, emerging in a show of glistening muscle that has the stunned, and very attractive, ladies in the garden totally agog.
Shot mostly from behind, Beckham's backside, and the boxers it sports, are clearly the main attraction for many of the million people who have viewed this video in its first 24 hours.
That's not to say the ad isn't funny in its own right. There's plenty of humour to be derived from an action-packed chase with a mostly naked celebrity.
It's not the first time a bare Beckham has graced our screens on behalf of H&M. The former Red Devil appeared in a 2012 Super Bowl ad that was more fashion shoot than action scene in underpants.
With some genuinely hilarious moments and some blistering action, the clip is a fun ad that is likely to have a big opening day and plenty of interest for weeks to come.
Disclosure: Unruly is distributing this video on behalf of H&M. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.