If the British tabloids are anything to go by, we know everything there is to know about David Beckham's home life. This may not be the case, according to an illusion-shattering new spot from Sky.
Produced by agency Brothers & Sisters, the ad posits some kind of Beckham-multiverse in which every possible iteration of the football player can, and does, exist. While Becks-1 heads to the gym, Becks-2 watches some telly and Becks-3 enjoys his morning espresso.
While the point is to highlight Sky Sport's multi-platform capabilities, we can't ignore the sci-fi potential here. If these David Beckhams can comfortably co-exist, does this mean there's a two-headed Beckham somewhere? Or maybe a Beckham who avoided that injured Achilles tendon and went on to the storm the 2010 World Cup final with a 7-0 victory against North Korea? The mind boggles.
The ad raises a few more head-scratchers. For example, Becks-1 seems to be heading to some kind of celebrity appearance. But then wouldn't the value of such an appearance be totally devalued by the overwhelming ubiquity of Beckhams?
Also, when the Beckham collective sit down together to watch TV together at the end, why is only one of them wearing 3D glasses? Weird.
While we've clearly read far too much into this, the ad has so far failed to ignite a similar passion in viewers. With only 4,900 shares since its release earlier this week, we'll have to wait and see if the public want another visit to Earth-B.