Nike's big hit of last April, Make It Count divided the online audience. Over 8.3 million people have seen the globetrotting clip since it was launched, with many applauding its lust-for-life message of adventure and excitement. Others were not so impressed.
The trouble is that Make It Count isn't your average ad. Nike enlisted the help of Casey Neistat, an online film maker, telling him to create a clip that encapsulated the spirit of their latest product, the Fuelband.
Since the product hadn't been released yet, Neistat decided he'd have to work with just that slogan, 'Make It Count', and took the money Nike offered him and went travelling around the world.
That upset a few people. The resulting film is a lot of fun, bouncing from one exotic location to another, with Neistat and his brother planning nothing, running everywhere and sharing inspirational quotes from historical figures.
While a life-affirming lesson in seizing opportunities, it doesn't have a whole lot to do with the product. So Nike asked Neistat to make another film, to explain the flaws in the first one...and to go travelling around the world again.
Do More is a little confused, attempting to be the same action-packed inspirational world tour, while also justifying the first ad and trying to show the Fuelband at every possible opportunity. Neistat even points it out as he plummets towards the earth whilst skydiving.
The latest clip has earned over 192,000 views since it was launched just 4 days ago. It's sure to benefit from the interest generated by the original, and is a fun, exciting clip in its own right. Sadly, though, Do More just isn't as slick as the original.
Mashing together footage from the first trip and the latest adventure, the clip features a confusing voice over from Neistat. He attempts to explain the first film, the Fuelband, chucks in some inspirational quotes and provides an odd stream-of-consciousness commentary on the action. There a little too much going for it to be properly understood.
The clip is a fun world tour, but the confused story-telling means that the original is still the best.