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Entries in britalian job (1)

Thursday
Jun142012

The Britalian Job Sees Minis Race Through London In Olympic Adventure

The stadium is built, the opening ceremony planned and the athletes are ready - it looks like nothing could stop the London Olympic Games. That is unless someone steals all the gold medals. The fiends!

But don't worry, luckily three of Britain's most loved icons are here to save the day. A new campaign from Mini called 'The Britalian Job' has just been released to celebrate the car brand's partnership with Team GB and Paralympics GB.

The new video starts with the winners medals being stolen by a mysterious figure on a motorcycle. Daley Thompson dispatches a crack team to get them back and the trio speed off in their special London 2012 edition Minis to chase down the thief.

After a chase reminiscent of The Italian Job, the team unmask the bike-riding brigand to be... model and car enthusiast Jodie Kidd. But wait, the team reveal themselves to be medal-winning Olympians James Cracknell, Matthew Pinsent and Jonathan Edwards. The best of British recover the stolen gold and ride back to HQ for a celebratory full English breakfast.

The ad was shot by director Phil Churchward, lead director of BBC's Top Gear. With 64,000 views in just 3 days, the film has been quick off the mark, and with nearly 4,000 shares, the clip looks set to become a winner.

The ad may be lacking jokes about blowing the "bloody doors off", but it's certainly blown us away.