Brad Inspires (Or Confounds) The World In New Ads For Chanel No. 5

Smouldering and seductive? Or pretentious and poorly-executed? The new ads for Chanel No. 5, featuring Brad Pitt, have been both praised and torn apart by critics. And for good reason too...

They have managed to bewilder most viewers with their abstract forms, featuring Brad Pitt, in black and white, talking about life. I, also, have no idea what he is actually trying to get across in this ad. His words wash over me and not even his rugged good looks help me to concentrate on his message. 

Maybe it's because he does not make sense. The ad is confusing, although I think Chanel were probably aiming more towards 'abstract' and 'thought-provoking'. I think the main reason why it has racked up so many views is because people are having to watch it again and again to try to comprehend it.

Part 2, released two days later, is just as stuffy. Claiming to be a continuation of 'the story', along with Brad it features two ladies wandering around lakes and through fancy buildings. 

"Wherever I go, there you are," Pitt proclaims with a smouldering glance. A little bit creepy if you ask me, and I never ever thought I would say that about Brad Pitt.

Now, we all know that Brad Pitt is an international superstar actor and a face which is recognised all over the globe. Perhaps that is why Chanel dished out $7 million for his 30-second long performances in their new campaign. 

Although critics have said that Pitt's acting isn't top notch in these ads, in my opinion, the star of Fight Club has been let down by Chanel. The line "the world turns and we turn with it" isn't really much to work with. 

But, I actually have to say that I think I prefer this spoof ad below, (created by Brooklyn Brothers' Matthew Bamford-Bowes) dubbed 'Irrelevance', to the real thing.

And I definitely understand more of what he is saying. Sorry Brad.

The Second Most Famous Pitt Calls For Pity in Virgin Mobile Ads

Poor Doug Pitt. While his brother is off living the life of luxury with Angelina and their 50 children, Doug has to settle for playing golf and appearing in Virgin Mobile Australia adverts.

Doug, who looks like the love child of his own buff brother and Zach Braff, has become the subject of the company’s latest ad campaign from Euro RSCG. After all, “Everyone deserves celebrity treatment. Even a celebrity’s non-celebrity sibling”.

As a mere photo journalist, the ‘second most famous Pitt in his family’ has to suffer through such horrific tasks as washing his own car and paying his own bills. Awful.

But all is well, thanks to Virgin’s mobile plans, which are a great deal for anyone, says the ad, even “regular guys” like Doug.

Virgin promotes its campaign as offering “celebrity deals at celebrity brother prices,” while Brad, who we assume doesn’t watch the peasant TV channels that will air his brother's campaign, pays no worry to the cost of his phone bill.

Doug light-heartedly mocks his 'un-luxury' life, and you can’t help but feel bad for the nerdy Pitt sibling. However, in reality, he not just a photo journalist but also the owner of ServiceWorld Computer Centre, and a real estate company, meaning he probably doesn’t need some bargain Virgin phone deal either.

The video has racked up 335,389 views and 3,247 shares since it was launched a week ago.