Who said sexual objectification was a one-sided issue? In this latest spot from Axe Hair, women are blamed for noticing a guy's hair first.
Though the campaign avoids openly stating that the walking head of hair is interested only in a pair of boobs, it speaks for itself as a bulging chest in a cardigan wanders around forlornly until it meets the Captain Caveman-esque hairball.
The clever concept encourages men to use Axe hair products to sort out the part that 'girls see first', but offers no solution for women to improve their most coveted feature.
The lonely little tuft eats lunch alone and misses buses, until the fateful moment that he meets the boobs and the pair become human again, with all the parts they don't care so much about.
Gaining 31,468 views and 1,303 shares in just two days, the cute campaign's comedy value has clearly struck a chord with both hairballs and breasts alike.