This combination of rock star, elderly woman and assorted scaly creatures makes an odd combo for an LA zoo ad, but we love it.
The premise of the Allen & Gerritsen campaign is simple: Guns 'N' Roses guitarist Slash and 90 year old TV comedienne Betty White have a day out together at the LA zoo. It's a slightly odd pairing but they really seem to have some chemistry and a shared love of the cold blooded inhabitants of LA zoo's latest attraction.
The campaign of 5 short ads sees Slash and Betty visiting snakes, lizards and frogs at LAIR (Living Amphibians, Invertebrates and Reptiles) and sharing a little known fact about the creatures they are admiring. The animals then study the two stars and ask each other similar questions; they seem particularly curious about Slash's trademark top hat.
A plodding soundtrack and minimal dialogue help to show human and animal stars at their most engaging. There is no attempt to make the zoo out to be an action-packed day out, but it does show the creatures to be well worth a curious glance.
The most popular of the ads features sonoran toads who can't quite figure out human genders. This particular ad has gained nearly 52,000 views since it was put up on the 24th February. Although the other ads are lagging behind we're sure they will take off too.
The ad closes by claiming that the new LAIR attraction and LA were meant for each other. We're surprised to find that Slash and Betty seem to be such a great pairing too.