Which Spock is better – Leonard Nimoy or Zach Quinto? OK, it seems like a pretty one-sided argument to me, but what do I know? I’m no Trekkie.
But Audi certainly thinks it’s an even fight. So much so, they made solving this intergalactic dilemma the main focus of their latest social video campaign.
However, if you expected a battle of logic, a game of teleportation tag or a fight over who has the better Vulcan death grip, think again. This is a commercial, after all, plus Nimoy is not getting any younger.
No, this is a race to see which of the two Hollywood actors can get to the golf club the faster in their respective cars. Typical.
Old-timer Nimoy’s weapon of choice is a Mercedes, while Quinto, who will don the pointy ears for a second time in the upcoming J.J. Abrams film Star Trek: Into Darkness, instead opts for the new 2013 Audi S7.
Now, as this is an Audi ad campaign, I don’t think you will be surprised who gets to the club car park quicker. Or who does it in more comfort and ease.
But Nimoy still has a few tricks up his sleeve, and soon schools the young pretender in the art of Spock.
Unsurprisingly, with so much hype around the second Abrams Star Trek movie doing the rounds at the moment, the ad is light years ahead of a lot of ads right now.
Since its launch on May 7, it has racked up almost half a million shares, easily making it the most shared ad of the last seven days, and already the fifth most popular ad of the last 30 days.
It’s only logical!