Are you a bit of a Scrooge at heart? Do you cringe at Christmas songs, avoid mince pies like the plague, and dread the garish lights going up next door? Well, perhaps you should hire the guy off of ASOS's new campaign, who is slowly exterminating all Christmas clichés.
The suave 'Asossin', who is, of course, dressed in ASOS men's finest, goes from house to house killing off all those who are committing crimes against Christmas.
Victims include a man decorating his house in bright lights a little too over-enthusiastically. He, quite poetically, gets impaled by his decorations.
Next on the hit-list is a guy warbling away to Christmas songs in the tub, and another one bites the dust as the Asossin meets an irritating girl dressed as an elf, who he treats rather icily, you might say.
This unusual, dark, Christmas commercial is a breath of fresh air compared to the typical, jolly, 'we love Christmas' themes most brands adopt. The ad ends with an invitation to find out more, which leads to a site where you can 'Asossinate your mate' and grass on them in for any Christmas crimes they have committed.
The spot is set to a sinister rendition of Silent Night, which adds to the dark undertones of the clip. His victims really will be sleeping in heavenly peace.
All I can say is, someone's getting coal for Christmas this year.