Lynx Launches Invisible Ad Installation

Imagine a night-time street full of people wearing sunglasses. They are all staring excitedly at an average house, pointing at the bright light coming from its windows and laughing to themselves.

It may sound like someone like the latest anti-drug PSA, but in fact, it is a very smart new campaign for Lynx Anarchy - the latest product by the personal grooming brand that is available for both men and women. 

According to previous campaigns, the ranges have made men and women irresistible to each other. Couples in the ads cause chaos as they give into their attractions, oblivious to the world around them.

However, in their latest campaign - 'The World's First Invisible Ad' - Lynx has come up with an entirely new way to promote their new product.

First, we see a house on a quiet street in Sydney, Australia, with LCD screens in the windows. To the naked eye, the screens appear to be blank and white. But when wearing some branded sunglasses, viewers see something much more exciting.

The screens show risqué views inside the house where couples give into the aphrodisiac power of Lynx Anarchy. Other windows show suitably chaotic scenes of flooded rooms and rampaging baboons.

The video captures the reactions of people on the street outside. The crowd of amazed and amused Aussies, including some perplexed policemen, laugh and cheer at the shenanigans underway in the house.

The clip, by Soap Creative, has garnered nearly 32,000 views since it was launched four days ago. With nearly 800 shares, the ad is steadily spreading around the web. With Twitter users excitedly sharing the video, it looks set to win even more fans.

Lynx have long been associated with risque advertising, but this installation tuly is anarchic.

Disclosure: Unruly is distributing this video on behalf of LYNX. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.