Shop Staff Perform Trainer Tricks In Foot Locker Ad

 

There's nothing more exciting in life than buying a new pair of shoes. If you don't agree, that's because you're shopping in the wrong places. Imagine your flash new footwear flying across the shop, off the display wall, into the bag or on to your feet, skillfully juggled by a shop assistant, who could also be a circus clown.

The latest ad for Foot Locker isn't just about good value on fashionable footwear, it's about showmanship. Sneaker Skills takes place in a normal-looking branch of the sportswear chain, but the staff here are anything but ordinary.

Shot to look like the action is being filmed on a colleague's phone, the clip follows workers in the shop presenting customers with their new purchases. And they do it with a dazzling array of skilful tricks, flipping boxes into the air, balancing trainers on their foreheads and walking across the store on their hands.

The acrobatic assistants use their impressive performances to serve their amazed customers and generally make shopping the most fun you can have with just your socks on.

Filmed as one continuous shot, the ad by AMV BBDO took 300 takes to get right. The work has clearly paid off, the clip has won over 254,000 views.

The ad could spawn a new style of service in the retail industry, with every transaction accompanied by backflips and trick shots. We just hope it doesn't catch on in restaurants.

Disclosure: Unruly is distributing this video on behalf of Foot Locker. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.

Starbucks Looks To Increase Customer To Brand Relationship With Free Coffee Offer

We all know there is nothing better to help you kick-start your day than that all-important cup of coffee. For all you coffee addicts out there, I have great news.

Starbucks are rolling out a free coffee offer in a bid to show they care about every customer. 

To receive your free tall latte simply pop into any Starbucks in the UK & Ireland on Wednesday 14th March before 12pm and introduce yourself!

In a highly competitive market, brands are often implementing new methods to engage and interact with customers; this campaign drives home the message that you're a name, not just a number.

The advert by Abbott Mead Vickers BBDO, released for the promotion, features a sleek, aesthetically pleasing, stop-motion animation of doodles on the side of a coffee cup.  The images chop and change to a bouncy soundtrack, ending with the line 'We're Starbucks, nice to meet you".

Stop-motion within adverts is often a successful method to portray a simple story in a effective, visual manner, much like the 'Volkswagen Think Blue' ad released back in 2011.

The advert has already been shared by Starbucks on their Facebook & Twitter pages and currently has over 20,000 coffee keenos buzzing for a free cup of Latte.

Free you said? Be sure to get yourself down to your local Starbucks and get your name heard.