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Wednesday
Oct192011

Starry-Eyed Ellie Goulding Collaborates With Nike In Latest Ad Campaign

If your two passions are music and running, then this latest innovative fusion of the two could be just what you've been looking for. 

UK popstar and running fanatic Ellie Goulding has teamed up with Nike for a partnership that connects the worlds of sport and music in a way that has never been done before. 

Ellie is seen running with Nike+ technology, which allows her to help track her performance and share updates of her progress online live with her fans.

Using Nike+, Ellie has been posting real time details of her runs on her Facebook page, so fans from all over the world can follow her inspirational journey.

The short was created by AKQA for Nike and sees Ellie running around London, NYC and LA in exclusive Nike LunarElite+ ID trainers.

The music that features in the ad is a Jakwob remix of her hit song, Under The Sheets.

In line with this collaboration, Ellie has also released a 30-minute long mix, called 'Run Into the Light", which was mixed by popular producer Alex Metric. The track is meant to be a perfect play list for runners to jog along to and is available on iTunes.