Volkswagen's Super Bowl ad spot The Force may have broken records galore and been the most shared ad of the year, but incredibly it was not the UK's most liked commercial of 2011.
In fact, the Passat ad, which attracted almost 50million social media shares last year, did not even manage second spot in a survey of Britain's top 10 favourite ads, compiled by Nielsen.
Instead, the number one spot instead went to a cheeky little ad by McCann for discount supermarket chain Aldi.
It features a granny, who after describing how much her husband loves tea, admits: "I don't like tea. I like gin".
Second place went to comparethemarket's Sarah Roberts commercial. Other ads to make it on to the top 10 include John Lewis's controversial Christmas ad, Fosters's hair-raising spot, Warren from Halifax and a bizarre Skittles commercial.
The top 10 (after the jump) was based on scores for likeability and brand recall.
Darren Moore, vice-president for advertiser solutions at Nielsen, said:
"This is the year that relatable characters – people like you and me – replaced celebrities in the list of most-liked ads.