Paint The Town Black With Guinness

Are you going to be celebrating Arthur's Day this year? What?! You have never heard if it? 

Well, it it basically St Patrick's Day MkII. Created by Guinness in 2009 to honour its founder Arthur Guinness, Arthur's Day is on September 27th and seems to be just another holiday in the name of getting wasted on Guinness - not that we need an excuse.

The latest ad begins more like a protest against oil pollution than a brand celebration, as we see the whole town come together to paint every surface with a thick, black substance. But then all is revealed, as they start partying with a pint of the black stuff.

A girl smudges it across her face, a man paints his horse with it, a group of boys kick a dripping football against a wall, while another guy pulls a string of bunting from a paddling pool of black goo.

If it weren't for the festive cheer, it would all seem very unappealing.

The ad has racked up 82,209 views and 3,003 shares in the week since its launch.

Southern Comfort Support Whatever's Comfortable

Whatever's comfortable for you is A-OK, say Southern Comfort. Even if that is ill-fitting burgundy swimming trunks and a handlebar moustache.

Wandering down the beach in loafers with an oily beer belly, all this greasy fellow needs is a glass of SoCo to feel comfy. And that's all that matters - unless you're one of the sober onlookers who wanted nothing more than a day on the beach with a gorgeous view - in which case you're out of luck when this guy's around.

'Beach' is the first advert by Southern Comfort with its new agency Wieden and Kennedy. The campaign celebrates 'Whatever's Comfortable' for those who are completely comfortable in their own skin, without a care for what those around them think of their questionable beachwear.

So next time you see a tubby chap in Speedos sipping on a SoCo, don't judge him, join him, and your own cool glass might just materialise out of thin air like his did.

Stars Train Fans For Euro 2012 In Carlsberg Ad

With UEFA Euro 2012 just weeks away, the teams will soon start preparing for the big kick-off. But there's one group who are working just as hard to prepare - the fans.

Well, thanks to Carlsberg, we are given a sneak peek at just how England fans are limbering up for the tournament held in Ukraine and Poland.

A new all-star ad takes a behind-the-scenes look at the England Fans' Elite Training Programme - a fictional country retreat ran by Des Lynam designed to train supporters on how to give their country the best possible support.

The commercial features former England players Stuart Pearce, Sir Bobby Charlton, Ian Wright, while there is even a cameo from beardy thesp Brian Blessed.

Beer Ad Depicts The End Of The World

Some say, that 2012 is supposed to be the year the world ends.  

So, naturally numerous companies are using this as the angle for their latest campaigns. We've already seen the Chevrelot ad, which featured in our Super Bowl 2012 ads chart. 

Now it's the turn of an alcohol brand - Shock Top. Yes, before you start, I had never heard of them either until I wrote this article. They brew Belgian-style wheat ale with orange, lemon, lime peels and coriander. Nice! 

The ad is fronted by the smoothest spokesperson known to man, the ad pans through a terror-stricken city where aliens are running riot on the last day of humanity. 

The ad suggests that the best thing to do should this Doomsday occur is to sit back an enjoy one last beer, not anyone's though, a Shock Top.  

In all honesty, should this scenario come to fruition, there are a hundred other things I would want to do before indulging in a beer, but I'm sure I don't speak for everyone there. 

Take a look at the end of the world through the eyes of a beer brand below. 

'Yes' Man Stars In Latest Ad Campaign For Martini

Good things happen to those who say 'yes' to everything.

Certainly that was the case for Yuri Buzzi. The 33-year-old said 'yes' when he decided to enter a competition to appear in Martini's latest ad campaign.

And now the Italian stars alongside 10 lovely ladies in the drinks brand's new commercial 'Luck Is An Attitude' after beating 35 other rivals to the spot last month. He also scooped a €150,000 paycheck.

The basic message of the ad is, if you go out with a positive attitude and do things you feel slightly uncomfortable doing (I don't mean walking around with no clothes on) then you'll find things will generally work out for you. I am sure Buzzi would agree.

The swinging track that features in the video is "Oh Johnny, Oh Johnny Oh" by The Andrew Sisters.

The French ad agency behind this latest offering was Fred & Farid. 

The Johnnie Walker Guy: The Man Your Man Could Be Smug Like

Since the incredible success of Wieden+Kennedy's ground-breaking The Man Your Man Could Smell Like campaign, the Old Spice Towel has been passed around like a dirty rag.

Brands, desperate for a whiff of the same success, have had no qualms about brazenly copying the 2010 ad's style.  

Of course, not one has come even close to replicating the magic of the original advert, while many have found themselves under fire for even trying. That is until now. 

Step forward Johnnie Walker and the Australian branch of agency Leo Burnett and take a bow.

Like the Old Spice ad, the message behind this latest copycat is simple: Buy this product and you too could be like the main character in this ad.

Difference is, rather than promising that by simply splashing on a few dabs of an aftershave brand even your dad dreaded getting at Christmas you too could be as cool as the smooth-talking ladies man, Isaiah Mustafa, instead it tells you that by drinking scotch, Johnnie Walker's scotch, in particular, makes you important.

That's because scotch is a drink for the important and the successful. A fact clearly lost on the tramp who lives down the bottom of my street who reeks of it, and the makers of this ad, who also handed Don Johnson, star of 80s TV series Miami Vice, a cameo.

But it is OK, because anyone can magically become important and serious just by drinking scotch. It's not just for upper class idiots who like to stare out of large windows, decant drinks from large perfume bottles and use big words like fiduciary. It's for everyone - even Don Johnson.

The ad is well worth a look, but can it please end now! The Old Spice Guy just called, he wants his ad back.