Stars Train Fans For Euro 2012 In Carlsberg Ad

With UEFA Euro 2012 just weeks away, the teams will soon start preparing for the big kick-off. But there's one group who are working just as hard to prepare - the fans.

Well, thanks to Carlsberg, we are given a sneak peek at just how England fans are limbering up for the tournament held in Ukraine and Poland.

A new all-star ad takes a behind-the-scenes look at the England Fans' Elite Training Programme - a fictional country retreat ran by Des Lynam designed to train supporters on how to give their country the best possible support.

The commercial features former England players Stuart Pearce, Sir Bobby Charlton, Ian Wright, while there is even a cameo from beardy thesp Brian Blessed.

Beer Ad Depicts The End Of The World

Some say, that 2012 is supposed to be the year the world ends.  

So, naturally numerous companies are using this as the angle for their latest campaigns. We've already seen the Chevrelot ad, which featured in our Super Bowl 2012 ads chart. 

Now it's the turn of an alcohol brand - Shock Top. Yes, before you start, I had never heard of them either until I wrote this article. They brew Belgian-style wheat ale with orange, lemon, lime peels and coriander. Nice! 

The ad is fronted by the smoothest spokesperson known to man, the ad pans through a terror-stricken city where aliens are running riot on the last day of humanity. 

The ad suggests that the best thing to do should this Doomsday occur is to sit back an enjoy one last beer, not anyone's though, a Shock Top.  

In all honesty, should this scenario come to fruition, there are a hundred other things I would want to do before indulging in a beer, but I'm sure I don't speak for everyone there. 

Take a look at the end of the world through the eyes of a beer brand below. 

'Yes' Man Stars In Latest Ad Campaign For Martini

Good things happen to those who say 'yes' to everything.

Certainly that was the case for Yuri Buzzi. The 33-year-old said 'yes' when he decided to enter a competition to appear in Martini's latest ad campaign.

And now the Italian stars alongside 10 lovely ladies in the drinks brand's new commercial 'Luck Is An Attitude' after beating 35 other rivals to the spot last month. He also scooped a €150,000 paycheck.

The basic message of the ad is, if you go out with a positive attitude and do things you feel slightly uncomfortable doing (I don't mean walking around with no clothes on) then you'll find things will generally work out for you. I am sure Buzzi would agree.

The swinging track that features in the video is "Oh Johnny, Oh Johnny Oh" by The Andrew Sisters.

The French ad agency behind this latest offering was Fred & Farid. 

The Johnnie Walker Guy: The Man Your Man Could Be Smug Like

Since the incredible success of Wieden+Kennedy's ground-breaking The Man Your Man Could Smell Like campaign, the Old Spice Towel has been passed around like a dirty rag.

Brands, desperate for a whiff of the same success, have had no qualms about brazenly copying the 2010 ad's style.  

Of course, not one has come even close to replicating the magic of the original advert, while many have found themselves under fire for even trying. That is until now. 

Step forward Johnnie Walker and the Australian branch of agency Leo Burnett and take a bow.

Like the Old Spice ad, the message behind this latest copycat is simple: Buy this product and you too could be like the main character in this ad.

Difference is, rather than promising that by simply splashing on a few dabs of an aftershave brand even your dad dreaded getting at Christmas you too could be as cool as the smooth-talking ladies man, Isaiah Mustafa, instead it tells you that by drinking scotch, Johnnie Walker's scotch, in particular, makes you important.

That's because scotch is a drink for the important and the successful. A fact clearly lost on the tramp who lives down the bottom of my street who reeks of it, and the makers of this ad, who also handed Don Johnson, star of 80s TV series Miami Vice, a cameo.

But it is OK, because anyone can magically become important and serious just by drinking scotch. It's not just for upper class idiots who like to stare out of large windows, decant drinks from large perfume bottles and use big words like fiduciary. It's for everyone - even Don Johnson.

The ad is well worth a look, but can it please end now! The Old Spice Guy just called, he wants his ad back. 

Carlsberg Gets Up To Cinematic Mischief In Latest Advert

 

If Carlsberg made pranksters, they would probably be the best pranksters in the world. 

Don't believe us? Well, take a look at the Danish brewers' latest ad campaign, featuring 150 burly bikers crammed into a small movie theatre in Belgium.

For the couples just looking to enjoy a good film at the cinema, dealing with a horde of not-so-friendly bikers is the least of their problems.

That's because the only remaining seats remain in the middle of the musky male audience. 

But for those brave enough to squeeze into their seats, there is a reward. 

We reckon it’s worth a chuckle. Check out their latest shenanigans below. 

Fancy Someone? Then New Bourbon Ad Tells You To Give Them The Bird

As if chatting up people in bars was not hard enough already. Now it looks like even been given the bird may actually be a come on.

Reading the right signals is difficult at the best of times, but thanks to a new ad from Wild Turkey Bourbon Whiskey, it has just become a whole lot harder.

Back in the day, been given the bird was a nice and easy sign that she/he would rather crawl through their own toilet than be chatted up by you. In fact, it was sure sign that she/he was actually annoyed that you thought you even stood a chance in the first place.

But now it could mean something completely different. In fact, it may be a sign that she or he really likes you and has even bought you a nice drink so they can take advantage of you (it's 50.5% alchohol after all).

You could walk away thinking the game's up, when really your dream woman/man is there waiting for you - and they want to get drunk.

Mind you, after a few Wild Turkeys, you won't even care.