British lingerie retailer Agent Provocateur stays true to their name in an all new spot that features an agent-like model in hot pursuit of a thief.
The advert - titled 'The Chase' - sees the sexy heroine chase a crook down in just her underwear after conveniently losing her dress, ending with the slogan 'Sexy Never Takes A Day Off'.
The comical spot for the brand's Classics Collection showcases the new lingerie range extremely well.
After all, nothing sells underwear better to lazy boyfriends than a sexy woman running slow-motion in just her bra and pants.
Although the ad is rather raunchy, the spot is actually a lot tamer than some of Agent Provocateur's previous work, such as 'The Muse' and 'The Initiate', which featured steamy, erotic scenarios in the bedroom.
The Chase spot has already had 290,000 views on YouTube and been shared over 3,000 times. Watch the spot below...