When it comes to advertising, the medium can make all the difference.
There's often a lot of puzzlement expressed over the lack of quality online advertising. But when rates are as low as they are, it can be hard to guarantee quality.
And there are many stories of people getting ripped off buying things online - not necessarily any more prevalent than in many other sales methods, but there tends to be more publicity about it, because the problems are newer.
An old newspaper hand, I was suprised to see how reputable newspaper advertising still seems to be. Though much advertising has fled print for online, it seems people still trust the ads more than any other medium.
But, given that newspapers are the oldest of the media discussed in this infographic, I suppose it's not so shocking. The longer something's been around, the more people are likely to have used it and the more likely the experience is to have been positive.
By the same measure, it's not shocking that younger people are more likely to pay attention to ads on their mobile devices than older people. Just 42 percent of those aged 13 to 17 never look at mobile ads. But among those 55 and older, that leaps to a whopping 72 percent.
Younger folks are more used to using their phones as mobile computers. They're less used to reading newspapers, watching TV or listening to the radio. This is one of the more effective methods to reach them - they trust the online world, and it makes sense that they trust the advertising that comes along with it more than others do.
The main message I took away from this infographic from BuySellAds, though, was that you need to know your audience before deciding how to advertise to them. Age, location, interests - all factor into how you want to approach them.
There is no one most effective ad medium - they're all effective in their own ways, to different people. Do your homework first.
Joe Miller
