Van Der Sar Puts His Goalie Gloves Back On For adidas

Adidas has teamed up with former Premier League star Van Der Sar in an all new experiential ad campaign.

The commercial features the former Ajax and Manchester United goalkeeper saving penalty kicks taken by members of the public in Amsterdam.

However, there is one slight difference to the adidas goal than the ones he is normally used to - the Dutch star is saving shots while standing on a barge floating on the canals of Amsterdam.

Two Ajax professionals, Kolbeinn Sigborsson and Vurnon Anita, also turn up to test the 41-year-old's athleticism in retirement too.

Van Der Sar shows he's still got skills, as he makes a handful of great saves - however, a few shots from fans fly into the top corner, much to the suprise of the goalkeeping legend.

The ad is part of the brand's ongoing 'Ready To Run - adidas Is All In' campaign, where adidas has set up hundreds of real world and virtual challenges all around the world.

To win you have to be ‘Ready To Run’, with events launching at any moment, tipped via the brand's social media accounts throughout April.

The Amsterdam PR stunt ad has seen a great pick-up online, with over 190,000 views and 7,700 shares in only a few days. Watch the spot below... 

Adidas And Friends Make A Song And Dance About Olympics

Unless you've been hiding under a rock for the last few years, you'll know the Olympics are coming to London. But just in case you have been, adidas has called in an army of celebrities to tell you all about it.

adidas has some famous friends, the incredible Star Wars Collection ad was stocked with some of the biggest names in sports and music. Some of them, David Beckham included, turn up in the sportswear brand's new Take The Stage ad.

The ad celebrates the city of London and British talent. As rapper Wretch 32 sings his way across the capital he encounters athletes, musicians, designers and comedy stars. Tom Daley, Victoria Pendleton and Daley Thompson make brief appearances as Wretch 32 waxes about the city nurturing young talent.

Wretch 32's journey becomes slightly surreal, with a jousting knight charging across football pitches and a topless girl riding a scooter. As weird as these elements are, they do fit in perfectly with the ad's attempt to portray London, and Team GB, as fun, energetic and talented.

After a chance encounter with Team GB veteran Daley Thompson, Wretch 32 reaches a roof top party overlooking the Olympic Stadium.  Comedy character Keith Lemon hosts the ultra-cool bash while Wretch 32 closes the ad with some inspirational lyrics.

The ad introduces Keith Lemon as adidas' newest brand ambassador. Their YouTube channel also features profiles on British sportstars and interviews conducted by Lemon.

In an Olympic year, sportswear brands will be producing even more ads than usual, and so far this one seems to be leading the field. By enlisting big names in music, sport, fashion and entertainment the ad, by Sid Lee, has grabbed a large audience.

With 488,000 views in just 1 week, the ad's pro-British content has made it popular here, but not has stopped it appealing to audiences in the USA and Australia. Shared more than 20,000 times, the ad is bound to gain popularity as the Olympics get closer.

Rugby World Cup Champions The All Blacks Star In Latest adidas Ad

So the Rugby World Cup finally came to an end last weekend. Yep, after a month-and-a-half of bruised bodies, controversial decisions and scandals, we finally saw a team crowned the best in the world on Sunday.   

Just in case you have been on holiday for the past 6 weeks, been out gardening or just really don't give a monkey's about rugby - that team was New Zealand. 

Otherwise known as The All Blacks, the New Zealanders narrowly beat France 8-7 to take the title.

And to celebrate their first World Cup triumph since 1987, team sponsors adidas has released a fantastic new commercial.

If you like rugby or adidas, for that matter, then be sure to check out the celebratory footage below. 

Also, if you would like to take a look at social media stats for the final weekend, then be sure to check out this link, it's really interesting.

Latest adidas AdiZero Ad Stars Derrick Rose As 'The Bull'

 

This advert has it all, bull-fighters, beats, a ball and even a symbolic bull, in the form of NBA star Derrick Rose.

The Chicago Bulls star features in this adidas bull-fighting spot, which is the latest offering from the sportswear giant. 

Filmed in Madrid, the video opens with Rose released from a gate as "The Bull" to a frenzied crowd in a bull fighting arena. After sizing up the matador and picadors, Rose drives into the bull ring in his signature footwear, overwhelming his Spanish bullfighter opponents, in impressive style. 

The ad was created by 180LA and features authentic Spanish bull fighters in traditional costumes, a atmospheric environment and an pretty epic soundtrack, provided by DJ/producer AraabMuzik.

A good trainer ad is reflective of a basketball player's identity, personality and game. This ad is about as good as you get, without Michael Jordan being involved.

Nice commercial, and the kicks are pretty swish as well. Be sure to check out the ball bouncing, bull-fighting action below. 

Adidas Brand Lifestyle-ology With Snoop & Co

Adidas has released a very cool new commercial, featuring Snoop Dogg, Big Sean, Dwight Howard, Sky Ferreira, Unknown Mortal Orchestra, Josh Smith and various kids on skateboards.

And, well, I love it - and for a lot of reasons. First off, it says what it is, who it is for and beautifully exhibits the products in the appropriate 'on-brand' way...making it simply a classic. 

It is shot with crisp photography, thoughtful product placement and written and narrated with an easy lyric.

It also includes real people hanging with the stars - all lifestyles mixed seamlessly - and all done in an authentic adidas way.

All original, bang-on branded content. A classic. 

Top 30 Most Shared Football Ads Of All Time (Videos)

This weekend sees the return of the Premier League - and to celebrate Meme Machine has compiled the most popular football ads of all time.

Unsurprisingly, the chart is dominated by three brand: Nike, adidas and Pepsi. But what other ads have made it on to the top 50?

Well, you can view them all here, but if you do not want to wait that long, we have embedded the top 15 below.

Is your favourite ad in there?

15. Ronaldinho - Crossbar

Brand: Nike

14. Gerrard - Clay Pigeons

Brand: adidas

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