One person dies every 19 minutes from a drug overdose in the United States. A major driver of this statistic is access to prescription drugs is just too easy for teenagers. This is what The Medicine Abuse Project is all about. This is Ronnie's story.
This clip shows the devastating effects of losing a loved one to a drug overdose. Ronnie was just 15 when he started using prescription drugs. He had a full American Football scholarship at Tennesse State and was expected to be playing professionally in the near future. He was found dead in an apartment.
We hear from his coach, his mother and his brother, who tell of how he went downhill so quickly that he was beyond saving. He was like 'Dr Jekyll and Mr Hyde', explains his brother, despairingly. This family have painfully shared their story to help raise awareness about the epidemic.
Teenagers have grown up thinking that medicine can solve their problems. Adverts on TV, online and elsewhere have made the image of taking prescription drugs a safe one, not a danger. But, in fact, Opioid pain relievers are responsible for more deaths than cocaine and heroine combined.
More Americans die from drug overdoses than from car crashes, and this trend is driven by prescription painkillers. Prescription drugs are too readily available in the home - teenagers are effectively getting free drugs from their parents. Action needs to be taken now to stop this trend. The main message of the video is that parents need to sit down and talk to their teenagers and make them aware of the risks of prescription drugs.
To find out more about this worthy cause, and see other stories, visit their website and join The Medicine Abuse Project.
Disclosure: Unruly is distributing this video on behalf of The Medicine Abuse Project. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.