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Entries in ad spend (2)

Tuesday
Jan182011

Americans Spend As Much Time Online As They Do Watching Their TVs

Americans spend an equal amount of time online as they do watching television.

A Forrester report into online behaviour shows that people in the United States spend an average of 13 hours per week for each.

This rises to 19 hours for mobile device users, which is astounding. But what does it all mean?

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Monday
Dec202010

TV Still Has X-Factor As UK Ad Spend Highest Since 2006, But Will It Last?

Not content with keeping the worst barber in the world in business, it seems Simon Cowell is now helping UK ad spend to exceed expectations.

According to a new report, the amount of cash forked out on advertising is the highest it’s been since 2006, thanks largely to the World Cup, and, yes, you guessed it, Britain’s biggest karaoke session, The X-Factor.

Thanks to vast marketing budgets being spent to try and tempt the millions that regularly tuned in to watch these shows, UK ad spend for 2010 is up 6.6% year on year, according to data compiled by the Advertising Association and the World Advertising Research Centre (WARC).

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