Some auto brands are pulling out all of the stops in the battle for the Super Bowl.
Yep, forget the New England Patriots and the New York Giants, the real rivalry this Super Bowl comes from the car manufacturers.
So far last year's winners, Volkswagen, are speeding ahead of its rivals, but Acura - the luxury division of Honda - has now joined the race - and they have brought in a couple of big celebrities to help them get ahead - Jerry Seinfeld and Jay Leno.
The two-minute ad shows Seinfeld so desperate to become the first person on the waiting list for the new Acura NSX, he pesters the no.1 customer night and day to let him take his place at the front of the queue.
However, at the last minute, just as he is about to crack, a Leno flies in on a jet-pack to steal the deal right before Seinfeld's eyes. It's a cruel world, isn't it?
The new ad was created by rp&, but whether it has what it takes to challenge the early Super Bowl pacesetters, only time will tell.
Make sure you check out our Super Bowl chart to find out how all the brands do.