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Entries in acura (2)


Jerry Seinfeld & Jay Leno Star In Latest Auto Super Bowl Ad

Some auto brands are pulling out all of the stops in the battle for the Super Bowl.

Yep, forget the New England Patriots and the New York Giants, the real rivalry this Super Bowl comes from the car manufacturers.

So far last year's winners, Volkswagen, are speeding ahead of its rivals, but Acura - the luxury division of Honda - has now joined the race - and they have brought in a couple of big celebrities to help them get ahead - Jerry Seinfeld and Jay Leno.

The two-minute ad shows Seinfeld so desperate to become the first person on the waiting list for the new Acura NSX, he pesters the no.1 customer night and day to let him take his place at the front of the queue.

However, at the last minute, just as he is about to crack, a Leno flies in on a jet-pack to steal the deal right before Seinfeld's eyes. It's a cruel world, isn't it?

The new ad was created by rp&, but whether it has what it takes to challenge the early Super Bowl pacesetters, only time will tell. 

Make sure you check out our Super Bowl chart to find out how all the brands do. 


Gordon Ramsay Stars In Another Ad. And Guess What? He's Shouting Again

Holy F-Word! Ramsay is back and he's at it again: cooking, shouting and spitting. 

Yep, Acura - the luxury vehicle division of Honda - and agency rpa, has called upon the shouty skills of celebrity chef Gordon Ramsay, to spice up their new ad campaign.

And it has certainly done of the trick. In the clip (below), Ramsay plays the head chef at a posh dinner party, and let's be honest, his behaviour is typically inappropriate, as he rants at some poor, young girl in front of the whole party.

OK, Gordon, so we get the point, you like to shout at people. And since he was axed as the face of Gordon's Gin a while back, maybe we can allow a few more trademark rants. 

Check out Gordon in flaming action below.