Tiger Woods has once again been hogging the headlines in the build-up to this year's Open Championship - which is pretty impressive for a player who is not even taking part.
The controversial golfing legend announced last week he would miss this week's event at Royal Sandwich, in Kent, England, because of an injury to his left leg. It's the second straight major championship he will miss.
However, that has not stopped him dominating the pre-match hype before a golf ball has even been struck in anger.
The reason? Well, step forward The Golf Channel, who on Sunday excitedly revealed on Twitter that Woods would be joining them to make a "special announcement" the following day. However, they did not provide any details.
But just 24 hours later, they had to perform an embarrassing U-turn, deleting the tweet and instead posting a story on their website saying that anchor Kelly Tilghman would be interviewing Woods' agent Steinberg "about his business endeavours" and "Woods would not be present during the interview".
Fascinating stuff, I am sure you would agree. But even more incredible is the amount of blog posts and press such a non-story has generated (including this one).
The conclusion: Golf really, really misses Tiger Woods. Sure, Rory McIlroy may have stole a few hearts following his storming performance at the US Open, but what the crowds really want to see is Tiger back.
So to keep the magic going, here at Meme Machine we have compiled his most popular ever commercials, based on the the number of times they have been shared on Facebook, Twitter and the blogosphere.
They range from the controversial to the downright dull. But is your favourite in there? A full chart is available here, but if you just want to see the top 10, keep reading.