If you grew up watching Saved By The Bell, reading Goosebumps and playing on a Mega Drive, this ad is for you.
Microsoft's latest ad is aimed squarely at those of us who were kids in the 90s. We were the generation who were friends with Sonic the Hedgehog, argued about our favourite Power Ranger and got tangled up in our yo-yo strings, now we are the tech-giant's target market.
The ultra-nostalgic ad reminisces about the toys, trends and fashions that occupied our younger years. Tamogotchis, bum bags and snap bracelets all get a shoutout as the clip bemoans our modern lives packed with phones and social networks.
It might seem an odd way to promote Internet Explorer, invoking the spirit of a time when going online involved listening to the beeps, hissing and grumbling of a 56k dial-up modem. Actually, it's a rather smart move. The ad's message - "you've grown up, now so have we" - suggests the browser has caught up with its supposedly more advanced competitors.
So far it's the biggest ad of this year, earning over 466,000 shares since it was launched six days ago. As well as being a walk down memory lane, the nostalgic content of this ad will drive sharing between users who can remember the trinkets shown in it.
Disclosure: Unruly is distributing this video on behalf of Microsoft. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.