There are tough guys and there are the kinds of guys for whom life is a never-ending parade of life-or-death fights, car chases and explosions. This new ad follows one Hollywood hardman's battle with an unlikely foe.
Kiefer Sutherland is famous as TV show 24's growling secret agent Jack Bauer, who will go do anything to complete his missions and protect the free world. Now, with the help of a geeky sidekick and an Acer laptop, Sutherland is again saving the world from...bland cupcakes.
Sutherland is on Bauer-like form, skidding cars around L.A., mucking around with flame throwers and interrogating bakers, all to find the best ingredients for his new cupcake business.
Just because Sutherland has swapped Counter Terrorist Unit (CTU) for the kitchen, don't assume he's any less of the tough guy. He glares down at the unsuspecting customers in the supermarket, interrogating them until they reveal the location of...the icing.
He hunts for a logo for his new business, obviously an exploding cupcake is the perfect branding. But rather than searching for a picture online, he blows up his own car. Sutherland wields electric whisks like they were uzis, causes explosions in his oven and races around the city in an armoured truck, delivering Dynamite Cupcakes to happy customers.
The ad, by Mother London, promotes the Intel-powered Acer Aspire S5 Ultrabook. With 7,000 views in 3 days, the ad has caught the eye of Twitter and YouTube users, who seem to enjoy the explosive action and Sutherland's self-depreciating humour.
We're pretty sure that this ad will prove to be more popular that Sutherland's shrapnel-filled cupcakes.
Disclosure: Unruly is distributing this video on behalf of Acer. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are- always independent, sometimes scurrilous, and never knowingly under-researched.