Love them or just a little bit creeped out by them, Evian's cheeky dancing babies are back for an encore.
This time the toe-tapping tots have taken off their roller-skates in the latest campaign to come from the French water brand.
Instead, they are represented as reflections of Paris passers-by on a mirrored city building. Of course, it's a less-than-subtle metaphor of how Evian can put you in touch with your inner child.
And how can we resist the sight of toothy toddlers in old women's clothes and facial hair dancing to a remix of 1990s Ini Kamoze hit, “Here comes the Hotstepper”?
Created by BETC, Paris, it has a long way to go to replicate the success of the original record-breaking Roller Babies ad, which since 2009 has attracted almost 3 million shares, making it the fifth most shared ad of all time.
But it has made a good start, so far attracting over half a million shares since its launch on Friday.