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Monday
Apr222013

Evian Is Back With Some More Dancing Babies

Love them or just a little bit creeped out by them, Evian's cheeky dancing babies are back for an encore.

This time the toe-tapping tots have taken off their roller-skates in the latest campaign to come from the French water brand.

Instead, they are represented as reflections of Paris passers-by on a mirrored city building. Of course, it's a less-than-subtle metaphor of how Evian can put you in touch with your inner child.

And how can we resist the sight of toothy toddlers in old women's clothes and facial hair dancing to a remix of 1990s Ini Kamoze hit, “Here comes the Hotstepper”?

Created by BETC, Paris, it has a long way to go to replicate the success of the original record-breaking Roller Babies ad, which since 2009 has attracted almost 3 million shares, making it the fifth most shared ad of all time.  

But it has made a good start, so far attracting over half a million shares since its launch on Friday.

Friday
Apr192013

LG Plays The Waiting Game In Launch Ad For New Optimus G Smartphone

Waiting - we are just not that good at it. Waiting for the bus, waiting for someone to finish using the checkout, waiting for someone to work out how to use the ticket machines on the Underground...it can be torture.

But just how long are people willing to put up with before they snap? Well, to help launch its new smartphone, the Optimus G, those naughty people at LG decided to put it to the test.

They sent out a group of people on to the streets of Amsterdam to find out exactly how much patience people have. And by the looks of the commercial, the answer is, 'not much'. 

Cyclists shout and point at a particularly slow cyclist, people queuing behind a guy taking ages to get his money out of a cashpoint huff and throw their heads back, while some go to extreme measures to get past a guy blocking the entrance of the escalator.

Surprised? Of course not. But then LG have come up with the perfect way to demonstrate how annoying it is when your smartphone keeps buffering and how important it is to have a phone which loads fast.  

Friday
Apr192013

LG Makes Men Suffer 'Launch Failure' In The Toilet In Funny New 'Prankvertising' Campaign

You wouldn't want to get on the wrong side of LG right now. Not content with terrifying people in elevators, they have now turned their attention to the supposed sanctuary of the men's room.

The legend has it that a lot of men have issues trying to go to the toilet when they think somebody is looking at them.

So LG decided that in order to demonstrate just how realistic its monitors are, they thought they would put that theory to the test.

For the poor men who visited one restroom in Amsterdam that meant being subjected to the ultimate test while trying to have a wee.

They installed their LG IPS 21:9 UltraWide monitors above the urinals, showing images of attractive women waving, blowing kisses and occasionally laughing.

The result? A 16-second 'average stage fright delay', a 'failure to launch' rate of 26% and one guy even telling the girl on the monitor to call him.

Since its launch on April 16, the video has also attracted over a million views and only 13,300 shares, a surprisingly low share rate (around one in 83 who have seen it have shared it) for such a great campaign.

However, we are confident that with time it will soon creep up the Unruly Viral Video Chart.

Thursday
Apr182013

No Place Like Gnome For Funny New Ikea Ad Campaign

Gnome sweet gnome? Tell that to Ikea. In its latest ad campaign, the Swedish furniture retail brand has declared war on what it deems to be old-fashioned garden furniture in favour of its new spring range. 'Say no to gnomes' is the tagline.

The only problem is, the gnomes are fighting back. They have put down their fishing rods and have mobilised in force.

So when a couple introduce a range of new garden furniture and accessories to improve their outdoor space, it leads to a battle royale.  

Gnomes are smashed to pieces and movies are shamelessly parodied to the strains of The Palace Of Budapest Philharmonic Orchestra's cover of Mötley Crüe’s classic "Time for Change" in the brilliant commercial, created by Mother London. 

Who will win? Well, as the gnomes seem to have developed some kind of deadly reaction to water, it seems the writing is on the wall for the little guys.

The ad was launched on April 12 and - after an uncertain start - has begun to gallop its up the Unruly Viral Video Chart, with 15,500 shares so far.

Wednesday
Apr172013

Any Woman Who Thinks She Isn't Attractive Should Watch This Dove Ad Now

Looking at the mirror, it's very easy to focus on the things we don't like about our appearance. 

After all, it's only natural to obsess over your slightly pointy chin or rounded face rather than your stunning blue eyes or beautiful hair. 

But does everyone else notice the same things as you? Or do they see you in a much more favourable light?

Well, a new ad campaign from Dove suggests it's definitely the latter. The three-minute video, created by Ogilvy Brazil, shows that when it comes to their beauty, women really are their harshest critics. 

The idea behind the ad is simple: get seven women and ask a forensic artist to create two sketches of the each woman - one based purely on her own description of her own appearance and the other created from a complete stranger's description. 

The result, of course, is two hugely different portraits, with the first being distinctly less flattering than the second (although it has to be said that as he is a forensic artist most of the pictures look like they have just committed a bank robbery).

Cue lots of tears and further self-examination - and not just from the women involved, judging by a lot of the comments online.

Unsurprisingly, with so much emotion behind it, the ad has been viewed 2.1million times and shared 361,000 times since its launch on April 14, meaning that almost one in six of the people who have seen the ad have gone on to share it with their social networks.  

It's looking good for Dove.

Disclosure: Unruly is distributing this video on behalf of Dove. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

Tuesday
Apr162013

Irn Bru's Hilarious New Bra Ad Bounces On To The Unruly Viral Video Chart

There can't be many more cringeworthy moments for a teenage boy than watching their mates ogling their mum's new push-up bra.

But as you can see from the latest addition to the 'Irn Bru Gets You Through' campaign, it's a situation that anyone can handle - with a little help from a certain Scottish soft drink, of course.

The eye-opening ad has bounced its way on to the Unruly Viral Video Chart top 20 in just over a week, attracting more than 62,800 shares since its launch on April 8.  

Of course, it is not the first time the Scottish soft drinks brand - owned by Glasgow-based AG Barr has put some ad characters through some tricky situations, usually prompting howls of protest and complaints to the ASA. 

A recent campaign - which featured a Scottish dad coming to terms with his daughter's new boyfriend - was accused of being anti-English.

However, the pick of the bunch, though, was this ad from May 2012, in which a new dad comes to terms with his newborn daughter being called a funny name.