Sick of all the fighting between Samsung and Apple? Well, Microsoft wants you to know they are above such petty squabbling - and just to prove it they have created an ad which attacks Apple and Samsung.
The commercial, for the new Windows-based Nokia Lumia smartphone, features a wedding party which ends in a brawl between dozens of iOS and Android users.
Things get heated when one Apple fanboy asks another guest filming the happy occasion on his Samsung smartphone to remove his "enormous phone".
"You mean the enormously awesome Galaxy?" replies another Samsung fan. "Search: 'One trick pony,'" a middle-aged woman retorts, speaking to Siri on her iPhone. "Aren't you a little young to have an iPhone?" comes the biting reply.
Before not too long it resembles a comments page from an average mobile tech blog, with Apple and Samsung fans trading heavy blows. The only difference is rather than catty, barbed remarks, it's actual physical violence.
But just as everyone is losing their heads, a waiter and waitress, clutching their Nokia Lumia 920s, survey the scene clearly bemused.
"You think if they knew about the Nokia Lumia they'd stop fighting all the time?" the waiter asks. "I don't know. I think they kind of like fighting."
The ad was only launched yesterday but has already attracted well over 89,000 shares, making it the sixth most shared ad over the last seven days.
It's a funny ad, but you would think that Microsoft would have spent less time talking about Samsung's and Apple's phone features and more on their own.