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Tuesday
Apr302013

New Microsoft Ad Attacks Samsung And Apple 

Sick of all the fighting between Samsung and Apple? Well, Microsoft wants you to know they are above such petty squabbling - and just to prove it they have created an ad which attacks Apple and Samsung.

The commercial, for the new Windows-based Nokia Lumia smartphone, features a wedding party which ends in a brawl between dozens of iOS and Android users.

Things get heated when one Apple fanboy asks another guest filming the happy occasion on his Samsung smartphone to remove his "enormous phone".

"You mean the enormously awesome Galaxy?" replies another Samsung fan. "Search: 'One trick pony,'" a middle-aged woman retorts, speaking to Siri on her iPhone. "Aren't you a little young to have an iPhone?" comes the biting reply.

Before not too long it resembles a comments page from an average mobile tech blog, with Apple and Samsung fans trading heavy blows. The only difference is rather than catty, barbed remarks, it's actual physical violence.

But just as everyone is losing their heads, a waiter and waitress, clutching their Nokia Lumia 920s, survey the scene clearly bemused.

"You think if they knew about the Nokia Lumia they'd stop fighting all the time?" the waiter asks. "I don't know. I think they kind of like fighting."

The ad was only launched yesterday but has already attracted well over 89,000 shares, making it the sixth most shared ad over the last seven days. 

It's a funny ad, but you would think that Microsoft would have spent less time talking about Samsung's and Apple's phone features and more on their own.

Monday
Apr292013

Cats Dress Up In Yoga Gear And Do Yoga In Purrfect New Temptations Ad 

The most astonishing thing about Temptations cat treats' new music video, Work It Kitty, featuring cats doing yoga, is that no brand has ever done it before.

You really have to take your yoga headband off to agency DDB Chicago. If ever there was a video destined to attract a lot of sharing, it's this one. First, you have cats, who has everyone knows, have their furry paws firmly around YouTube's neck.

Then you have cats dressing up in silly clothing - and we know how funny that can be. Finally, we have our feline friends doing funny yoga exercises for our entertainment. Well, how else is a cat supposed to keep in shape?

Throw in a decent track, US independent record label Ultra Music's "I Don't Wanna Dance", recorded by Alex Gaudino and featuring Taboo, and you almost certainly have a winner. 

You can even download the song on a Work It Kitty website, made especially for the campaign. 

Launched on April 24, after the a slow start, the video is starting to pick up a head of steam. It currently has 126,024 views and 20,134 shares - which means just over one in six people who have seen the video have shared it with their social networks.

Surely, it's only a matter of time until Temptations and DDB Chicago are purring with delight. 

 

Friday
Apr262013

Beyonce Prances Around In Her Swimming Swimsuit For H&M

It's getting harder and harder to tell the difference between Beyonce's music videos and her ads.

In one format she just prances around to her latest track in a selection of sexy outfits - and then there's her music videos.

The latest brand to feature in one of her pop videos is H&M. Featuring a beach, a lot of sexy outfit changes and even more hair-tossing, the one-and-a-half minute ad is already prancing its way up the Unruly Viral Video Chart, with 69,000 shares in just 24 hours.

It proves that music video or ad, there can't be many ways to see the clothing store's new summer collection.

Thursday
Apr252013

Bungling Burglar Is The Star Of New Ad For Kent's Meats

 

Do you know what the strangest thing about this new ad from grocery chain Kent's Meats is?

Well, first of all, it's not the fact that the footage is uses of one of the most pathetic attempted burglaries of all time is actually real.

Nor is it the fact that the store that was targeted, Kent's Meats, decided to turn the footage into an ad for their store. Or in their words, "turn lemons into lemonade."

The original clip went viral last month, attracting more than 6 million views and even featured on Jimmy Kimmel Live and Good Morning America, so it only makes sense that they should try and cash in.

And it already seems to have worked, with the ad already being viewed over 600,000 times since its launch on April 16.

It's not even the ridiculous sight of the bungler burglar, overweight and dressed like he has just got out of bed.

No, the strangest thing about the whole sorry tale is that this guy has still not been caught. How is that possible? Does the town of Redding have a lot of people who look like that?  

Wednesday
Apr242013

Kim Jong-un Buys Sunderland AFC In Controversial New Paddy Power Ad

North Korean leader Kim Jong-un is a busy guy at the moment. But when he is not hanging out with Dennis Rodman or threatening the destruction of the Western World, he likes nothing better than buying struggling Premier League football clubs.

That's right, in the latest controversial ad campaign from Paddy Power, the Supreme Leader has bought Sunderland AFC.

And with new Black Cats boss Paolo Di Canio at the helm and the crazy North Korean leader in the boardroom, the bookmakers believe the Mackems have the winning combination. As he says, "we're Sunderland till you die!"

Not that the podgy puppet is shy about sharing his survival strategy with the rest of the world.

These include destroying the city of Southampton because, "no team with the word 'south' in its name belongs in his league" and changing the half-time pies to something with a bit more bite.

A Paddy Power spokesman said: “When our North Korean specials went down a storm in March we thought we’d try and get hold of the man himself to get his opinion on the real battle for survival – the Premiership relegation scrap.

"His takeover announcement was a bit of shocker but we should have guessed something was up when Paulo got appointed.”

Disclosure: Unruly is distributing this video on behalf of Paddy Power. This post is not part of the commercial plan and is written by the editorial team at Unruly, whose opinions are always independent, sometimes scurrilous, and never knowingly under-researched.

Tuesday
Apr232013

New Vibrating Underwear Video From Durex Teases Its Way Up The Unruly Viral Video Chart

You can now reach out and 'touch' someone over the internet, thanks to Durex.

That's right, the condom manufacturer has been spending a lot of time in the lab (possibly too much time) recently as part of their "Durexperiments" and have come up with underwear, called 'Fundawear', which allows you and your partner to 'prod and rub' you over the web through remote sensors.

Skeptical? Well, just to show it works, Durex Australia - which has been working with ad agency Havas Worldwide, in Sydney, on the campaign - last week previewed the new tech to the world through a video conversation between a giddy Aussie couple, which was posted on the company's YouTube page.

In the clip, the young man uses the a phone app to prod and poke his giddy girlfriend in the breast. She responds through sensors attached to his underpants. For the benefit of those still unconvinced, she even chimes in with the assuring, "it feels like you're touching me".

Whether you are convinced or not, Durex Australia claims it could be the "future of foreplay". And certainly by the number of views and shares - 3.4 million and 105K respectively - they could be on to something (although I am sure some of the video's success is watching two attractive people getting 'touched' in their underwear). 

You can even win some Fundawear by entering a competition on Durex Austrialia's Facebook page.