What's the greatest thing you've ever made with your hands? If you're like us, it was probably a LEGO house, made with mis-matched bricks and a complete disregard for proper living standards.
However, the engineering boffins at Honda appreciate good handiwork, as their new collaboration with Wieden+Kennedy makes very clear.
'Hands' takes the viewer through a very tactile history of the motor company's achievements, shown through the creations of an unseen engineer. As he flicks and twists a single cog, it transforms seamlessly into planes, automobiles and even a robot.
Despite its simple concept and even simpler white background, there's something quite arresting about 'Hands'. The ad mostly foregoes dialogue and music to focus on the dinky models and charming mechanic at its centre.
Stop-motion film has had its own mini renaissance with the popularity of Vine, and Honda's spot taps into the simple joy of that format. With 1,600 shares since yesterday, 'Hands' is currently trending on Unruly's Viral Video Chart.
Setting out to "see what curiosity can do", Honda have produced an ad that effortlessly expresses that idea.