We're not sure what it says about the current state of celebrity that we seem to be running out of living people.
Tupac was famously revived in hologram form at Coachella last year, while Marlon Brando appeared in 2006's Superman Returns two years after his death.
Now Johnnie Walker adds their own entry to this growing roster, with a rather meditative spot produced by BBH's China branch. Set against the glow of night-time Hong Kong, we see a suited Bruce Lee holding forth on life, the universe and everything.
Of course, the real Bruce Lee died in 1973, but CGI-modelling attempts to bring the martial arts maestro back to life. The result is occasionally effective, if a little creepy, and works best when 'Lee' isn't in close-up.
As for the content, the model provides some inspirational phrases ("Don't just seek the path to success, but to exceptional success"), before we cut to a loving shot of some Johnnie Walker: Blue Label.
While we appreciate the technical ambition that went into the spot, we can't help but find the concept a little bizarre. There's already been a minor backlash to the ad in the Chinese press, but we'll have to wait and see how the general public responds.